DeliveryMaxx: Tools to Capture Your Audience

ScreenHunter_8676 Aug. 29 14.50How do you capture an audience and get people interested in what you have to offer?  DMAXX provides the tools you need.  Our simple-to-use, patent-pending application allows you to share your story in every single facet of online marketing.  With a few clicks of a button from your phone you can upload customer photos personally congratulating and showcasing your happy customers to the online world, as well as recording important personalized follow-up videos to be delivered at important milestones, increasing your retention and post-sale opportunities.  Yet, that’s not all!  You are also able to easily create videos and take photos showcasing your products, sharing special events, or simply saying hello to your social media followers.  And we didn’t even stop there, you can use the same application to easily capture reviews on sites such as Google, Yelp, and Facebook (in addition to a custom-built DeliveryMaxx review site for your business) sharing your clients experience in a world where online reviews become increasingly important each day!

4However, we don’t want you to take our word for it.  Take a moment and listen first-hand as two of DeliveryMaxx’s top users from Britain Chevrolet Cadillac share their success utilizing the DeliveryMaxx tools.  Liz Bowman and Frantz Xantus Jr. excel at providing exceptional customer service, and the DeliveryMaxx tool helps them make countless more potential customers aware of the service that they provide.  In fact, Liz and Frantz are so diligent at utilizing the application to film videos of their inventory not only do they receive multiple leads from online content, they are branded as salespeople so strongly Liz stated she has had customers visit and say they thought she was the only salesperson at the dealership, because of how much content was online with her information.  It is no coincidence that these two are consistently the top salespeople at their dealership.  This short video perfectly summarizes the success you can expect utilizing DeliveryMaxx and the DMAXX App.  https://www.youtube.com/watch?v=8TprPbNNyH0

An overwhelming majority of customers search online and are influenced by online reviews and social media presence before ever setting foot inside of a store.  Social media and review sites rank at the top of search page results, ensure that your social media and review sites reflect the true service and values you work hard to instill.  The DMAXX Application is the perfect tool to accomplish this, helping you reach more customers and retain them as well.  Visit http://www.deliverymaxx.com for more information today!

Posted in Automotive Website

Meet James Schaefer of DeliveryMaxx in Rockwall

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Today we’d like to introduce you to James Schaefer.

James, can you briefly walk us through your story – how you started and how you got to where you are today.
Every great idea is born out of need. DeliveryMaxx was founded on providing automotive dealerships an opportunity to retain their customers. However, social media marketing and online reputation quickly became the norm and DeliveryMaxx had to adapt.

We created a Patent-Pending mobile application that allows all companies, organizations, and people (anyone that needs more exposure on the internet) improve their Online Reputation, Social Media Engagement, Search Engine Optimization and Content Management. In addition to automotive dealerships, DeliveryMaxx increased its client base to Real Estate Agents, Churches, Youth Sports Teams, Authors, Attorneys, Doctors, Radio Shows, Gun Clubs and more. “There has never been a client we cannot help. We are able to customize our program that will provide our clients a complete digital marketing strategy for a fraction of what they would pay one person or multiple vendors” states, Founder, James Schaefer.

Has it been a smooth road?
DeliveryMaxx was started in 2009 which the economy was going through one of the worst recessions in history. There were days, I did not know if we would be able to sustain a viable business. I laugh now, but one day my son came home and wanted to watch the World Series. He didn’t know that I had cut off the cable to save money as the business was growing. He had to listen to it with his buddy on the radio! My wife used to call my company DebtMaxx! Luckily, I was able to become cash flow positive in less than 6 months. Now making a profit took a little longer, but it was relatively quicker than most technology companies.

When we first started, DeliveryMaxx wasn’t what it is today. We focused on automotive dealerships customer retention. There was nothing innovative about what we do. Because of the markets demand, we quickly moved into digital marketing and advertising, but we include SEO, Online Reputation, Social Media Engagement and Content Management all using a mobile app.

Because DeliveryMaxx is the first to be able to do what we can do; many businesses don’t understand the complexity of how we are able to produce results. We really are in unchartered territory. However, we use common sense business principles with today’s technology and as we earn the trust of our clients; strong relationships are established.

So let’s switch gears a bit and go into the DeliveryMaxx story. Tell us more about the business.
DeliveryMaxx has Patent-Pending Technology (9 million lines of code) that allows businesses/organizations create maximum exposure on the internet. When Digital Marketing is done right, there is a strategy that is involved. Digital Marketing includes SEO, Online Reputation, Content Management, Social Media Engagement & Marketing and they must all work together to produce the results our clients are looking for. Each client has a different need. Some want to build their reputation in the industry, others want to increase sales or customer satisfaction and we have some that are trying to gain national exposure. Therefore DeliveryMaxx is able to customize a program for each client. Our mobile app makes it very simple to create the content that produces these results. The way DeliveryMaxx was built in the very beginning allows us to continue to grow with our clients. We can keep cost at a minimal because DeliveryMaxx does not have huge overhead.

How do you think the industry will change over the next decade?
The largest shift I see is AI technology which is very fascinating. Pretty soon it will be a common thing to walk into a grocery store or your local convenient store and a sign welcomes you and points you in the direction of the items you desire. Within 10 years, this will be the norm and I suspect it will move a lot faster than that. We already have the technology. This will change the playing field and require traditional marketing to utilize advance technology or get left behind.

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Posted in Automotive Website

How to Create Good Press using the Internet

Whether you are an automotive dealership, realtor, church, or even a college hopeful; building good press is a necessity to further your interest.  All entities wishing to share their message must have a thoughtful strategy in addition to a strong conviction to their desired audience.  In short, treat people how they desire to be treated and they will share your message to the masses.

11For years, businesses have sought out traditional forms of media such as television commercials, newspaper ads and radio spots to influence consumers with products and services.  With the introduction of new media platforms such as Facebook, Twitter, YouTube and other social media sites; anyone or business can produce a story which rapidly circulates across the World Wide Web.  With the ease and availability of a medium which can deliver ideals into the intended recipients’ hands businesses would be wise to take advantage of this technology.

However, with the ease of communication should come great caution as the perception of reality quickly becomes reality.  Online reputation sites such as Google Reviews, Yelp and others are a constant reminder and act as a digital report card.  Thus again, by providing superb product and/or services an entity can expect a positive evaluation.  Although most businesses strive to please their customers, many of the online reviews which are published don’t reflect the true principles of the company.

Marketers and media experts alike continue to preach the value of utilizing social media, online reputation, and publishing content.  The prevailing opinions are correct, but sometimes the advice does provide solutions that meet their needs rather the advice is heavy on advertising on new media the same way businesses used to advertise on traditional media.

12The first thing businesses must realize is that new media, often referred to as social media, is much different than traditional media.  A good analogy would be to consider a time when you were talking with a group of friends at a gathering, if a car sales person (insert any sales person) were to interrupt your story; how would that make you feel? It’s pretty simple.  You would not appreciate it no matter how great the deal or sales pitch was.  This is what many businesses try to do on social media.  They interrupt your news feed with advertisement that the consumer does not want to see.

Now, it is no secret.  Everyone is on social media today and cell phones have increased this activity by thousands of percent.  Thus, in order for businesses and marketers to increase their reach; they cannot abandoned social media and review sites.  However, they have to create a great strategy to allow their message to be seen without rudely shoving this message down a virtual throat.  If only there was a way that companies could get their customers to share their great experiences with all of their friends and family.

13DeliveryMaxx has created a patent-pending solution that allows any entity to make it easy and desirable for the consumer to share their wonderful experience.  It’s very simple and doesn’t interfere with the normal sales or service process of the company.  In fact, companies that implement the DeliveryMaxx solution see a positive change in culture and have the ability to meet the demands of Social Media Marketing, Online Reputation and Content Management.  For more information on how DeliveryMaxx can customize a program for your company contact us at www.deliverymaxx.com or call 888.936.6299.

 

 

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Posted in Automotive Website

DeliveryMaxx: Maximizing Your Business’s Reputation

Are you using your great customer service to your advantage?  On average, a happy customer will share his experience with four to six people, but a dissatisfied customer will reach nine to 15 people.  That’s some powerful word-of-mouth that is amplified through the power of the online world.

Bewertung SterneFortunately, DeliveryMaxx makes it easier to ensure your commitment to providing good customer care is shared with all your potential customers online.  And we are proud to announce a new feature to amplify the DeliveryMaxx Review Portal and Content Creator to the next level.

Now, whenever you capture a customer’s feedback or photo for your online network, they are notified immediately via text messaging allowing them to make one simple click to leave their comments on one of your online review sites such as Google, Yelp, Facebook, and more.

4Text messaging is the number one form of communication, and with DeliveryMaxx it can be used to communicate your business’ story and show the world the high level of service they will receive when they visit.  Through the new texting features DeliveryMaxx can reach your customers wherever they may be.

Additionally, DeliveryMaxx has fine-tuned the customer retention program to ensure that 100% of your customers receive valuable follow-up from you with 3 easy steps.

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67% of consumers are influenced by online reviews, and online review sites rank at the top of search results.  Make sure that your reviews are sharing the message that reflects the hard work you are doing, and reach more customers.  Visit http://www.deliverymaxx.com for more information today!

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Posted in Automotive Website

RETENTION RETENTION RETENTION

shutterstock_278629712Can you guess what the word of the day is?  That’s right, it is Retention.  You know what it means, but is your business doing everything it can to retain the customers who visit you?  In order to grow a business you must do two things, acquire new customers and keep them around for a LONG time.  Yet, studies show that businesses are over 3x more likely to focus on acquisition efforts compared to retention efforts.  This post will focus on why retention is important necessary  CRUCIAL to your business plan.

Retention Makes More Money Honey

166According to estimates, around 80% of future revenue for businesses come from just 20% of existing customers.  And it is not hard to figure out why, existing customers are easier to sell to.  They are comfortable, they know your business.  The likelihood of converting an existing customer to buy from you again is 60-70%, while the likelihood of converting a new prospect to purchase is only 5-20%!  Are you playing the odds correctly?  By focusing your resources to improve the way you retain customers, your company has the potential to generate a significant amount of revenue.  The more you retain, the more money you have to spend on gains.

Retention Has Less Cost Boss

The cost of customer acquisition (CAC) have been estimated to cost 4 to 10 times more than the cost of retaining an existing one.  Not to mention that existing customers are familiar with your business and require a lot less hand-holding and understand how to go through the process and where to get help to solve any problems they may encounter.  As a result, existing customers are a lot cheaper to provide service to.  And your existing customer base is a golden source for referrals, therefore efforts you put into retention will help grow your customer base.  Keeping customers around for the long haul means you’re delivering a great experience and you can turn your happy customer’s success stories into case studies to bring in more prospects.

Retention Is a Marketing King

Not only do your retention efforts generate revenue, they also give you a lot of insights on how to improve your marketing effort to acquire new customers by letting you know what content you need to communicate to prospects, and who you need to be targeting.

Welp, How Does DeliveryMaxx Help?

165By now, you’re probably familiar with many aspects of the DeliveryMaxx program,  (If not feel free to check out some of our older posts or http://deliverymaxx.com/why-deliverymaxx.html) but are you aware of the DeliveryMaxx tools that allow you to lead an unparalleled focus on retaining your customers?  Not only are all of your customers being followed up with messages congratulating them on their purchase, reminders to provide a review of their experience online, Happy Birthday wishes, and addi165tional messages on the anniversaries of their purchase, you also have the ability to take it a step further with custom video messaging that only takes a few short moments to create.  You or your staff can film short video clips that will be sent out thanking them, wishing them a happy birthday or holiday, reminding them they have a service date coming up, and more!  You can create custom messages with a highly personal touch keeping you and your business in the front of their minds for years to come.

So, why are you still reading this?  Open up the DMAXX App and start building a lifelong relationship with your customers today!

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Posted in Automotive Website, Customer Retention, Improving Sales, Increased CSI Scores, Increased Store Branding, Increasing Automotive Sales, Social Media Marketing

How will Social Media Help or Hurt Scholarship Opportunities

11Stories continue to come out which show student athletes whom are losing their scholarship due to posts made on social media.  It is unfortunate and will continue to become more and more prominent.  Recently the NCAA has ruled that college coaches are allowed to “click, not comment” on social media posts by prospective student athletes.  This means college coaches can friend, like and even share the prospective student athletes post.  This new ruling already is having a dramatic effect on college recruiting.

12If you are planning to become a student athlete it is very important you are educated on the impact social media will have on your future.  The use of profanity, images of you with alcohol, bullying, and wearing skimpy clothing are all examples of how it may cost you a scholarship. It’s not just the scholarship you should be concerned with either. College admissions offices and employers are also going to be using social media to better understand what kind of candidate you are.  In addition, colleges and employers are viewing the pages you are following, liking, and posts you are sharing.  Remember your mother saying, “Be careful of the company you keep?”  As a side note, I had a coach who always tells his players that you can never outrun your reputation.  That rings even more true in regards to social media!

13Now that doesn’t mean don’t use social media.  Social Media can be used to share with the world what type of person you really are.  Think of social media as a platform to share with colleges, coaches and even potential employers that you are a positive role model for their program.  Remember, your image is going to be plastered throughout the institution, on the media guides as well as their social media network.  It’s fine for you to have some silly images of yourself, but be conscious that your page contains no profanity, and understand the balance between sharing how hard you are working outside of your select or high school programs.

Social media is not at all bad. It actually can be used as a powerful recruiting tool to gain exposure.  DeliveryMaxx highly recommends putting together short video clips that can shared on your personal social media accounts such as Snapchat, Instagram, and Twitter. We even suggest creating a Facebook profile or fan page. This is a great place to check in at tournaments, share articles, video and pictures. Although some of your peers may not utilize Facebook, the college coaches who are recruiting you are using it.  DeliveryMaxx customizes a mobile App that will allow you to build a personal profile page that college coaches can easily look at as well as allow you to share all of the great things you are doing throughout your network.14

A great recruiting tip is to follow all of the college programs that interest you. The coaches post awesome clips of their athletes in practices, matches, traveling, and site-seeing. It’s fun to follow and it is easier to stay up-to-date when you are sending your own updates. You can take the time to personalize your emails to them to reflect their record or upcoming matches. You will also get a better feel for what the next level is really like and whether it’s for you.

Good luck with achieving your dreams of becoming a student athlete and remember everyone is watching!

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Posted in Automotive Website, Social Media Marketing

Were the Super Bowl Commercials worth the Spend?

1Without a question, Tom Brady and the New England Patriots 31 unanswered points against the Atlanta Falcons will be a Super Bowl memory that will be etched in the minds of sports fans forever.  The unprecedented comeback was nothing short of amazing and Tom Brady has solidified himself as the Greatest of All-Time.  Obviously, we can all talk about the controversy surrounding Brady and the Patriots, but more importantly will we remember any of the commercials during the big game?

cam-newton-commercialAd buyers estimate the average cost of a 30-second advertisement crept up to a whopping $5 million this year for the Super Bowl or the equivalent of $166,667 per second.  The Super Bowl is expected to serve up more than 110 million viewers. According to Forbes, this year’s $5 million price tag equals about 4 and 5 cents. An average commercial at between $200k to $500k for 2 to 7 million viewers which equates to 8 to 10 cents more per viewer.  By all accounts this seems like a great spend right?  Even Forbes, Huffington Post and every large marketing agency say if you can afford it utilize the Super Bowl for your Ad Spend.

2However, most companies cannot afford this type of spend and the one’s that can are throwing good money away.  Not to mention, 2017 Super Bowl Commercials were less than stellar this year!

According to Communicus’ new study about advertising during the big game showed that four out of five commercials during the last Super Bowl failed to make people buy or build product interest, the research firm said.

Key findings from the Communicus’ research, based on a nationally representative survey of 3,000 adults 18-65:

  • Only 10% of consumers remember the average Super Bowl ad and know the brand being advertised.
  • 80% of Super Bowl commercials fail to change consumer opinions/intentions regarding a brand.
  • Only 33% of consumers can remember seeing a typical Super Bowl commercial in the first place.

While the viewing audience for the Super Bowl has only increased 300% since its inception, ad rates for the game have risen by 12,000%.  “Super Bowl advertising retains a strong allure for marketers,” said Ms. Jeri Smith, President & CEO, Communicus, Inc. “This is despite the clear and consistent lack of ROI for the vast majority of brands investing in the Big Game.”

Recently, advancements in media and technology have provided advertisers with a multitude of new ways to target and connect with potential customers.  Consumers have long been vocal about their aversion toward ads; ads interrupt programs, push products that are potentially not of interest and are, in general, a nuisance.  It’s simple: We the consumer DO NOT like ads shoved in our face from you the company!

Enter DeliveryMaxx.

3DeliveryMaxx has developed a Patent-Pending program allowing consumers to advertise to their friends and family via Social Media just by sharing their happy experience.  In addition to being able to provide content across all of the major social media channels driving traffic back to their clients’ websites, DeliveryMaxx helps its clients with Online Reputation and Social Media Engagement.  In short, DeliveryMaxx turns its client’s customers into virtual billboards saving their clients thousands of advertising dollars.  How simple is it you might ask?  By taking a simple picture or video and providing the consumer an opportunity to share the happy experience; one transaction can equal to thousands if not hundreds of thousands of views.  For companies that have multiple transactions a day, these views and customer engagement will increase exponentially.

4The best part of digital advertising is the advertising does not disappear overnight.  The shelf life for digital advertising can last years.  DeliveryMaxx also puts in place a strategic plan which improves their clients’ customer satisfaction index by staying in front of the happy customer.  Thus, emotion and loyalty drives the consumer to continue to advertise for said company.  Because of DeliveryMaxx’s Patent-Pending Technology the proven results happen as easy as pushing a button on a mobile app driving your product into the hands of millions of potential consumers.  The cost of this type of advertising is less than 1 cent per view.  Because the consumer is the one advertising for DeliveryMaxx the ROI increases tremendously as they are reaching “like minded” consumers.

For more information on how DeliveryMaxx can help your business or organization create a custom advertisement and marketing program worthy of Super Bowl proportions visit www.deliverymaxx.com or contact 888.936.6299.  DeliveryMaxx clients include Automotive Dealerships, Real-Estate Brokers & Agents, Churches, Service Industry, Sports Teams, Non-Profit Organizations and more.  In fact, anyone wanting to create a dominate presence on the web needs the DeliveryMaxx Program.  Everything published to the World Wide Web will affect how your business is perceived.  DeliveryMaxx allows you to take full control of your presence on the web; ensuring that daily branded content (Blogs/Videos/Images), reputation management (Online Reviews) and customer retention strategies are working together in unison allowing you to set your dealership apart from the competition.  It is not enough to just have a program, but you must have a strategy and DeliveryMaxx provides you the tool to allow you and your customers to share with the world how great you are!

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Posted in Automotive Website, Dealership Marketing, Search Engine Optimization, Social Media Marketing
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