How to Create Good Press using the Internet

Whether you are an automotive dealership, realtor, church, or even a college hopeful; building good press is a necessity to further your interest.  All entities wishing to share their message must have a thoughtful strategy in addition to a strong conviction to their desired audience.  In short, treat people how they desire to be treated and they will share your message to the masses.

11For years, businesses have sought out traditional forms of media such as television commercials, newspaper ads and radio spots to influence consumers with products and services.  With the introduction of new media platforms such as Facebook, Twitter, YouTube and other social media sites; anyone or business can produce a story which rapidly circulates across the World Wide Web.  With the ease and availability of a medium which can deliver ideals into the intended recipients’ hands businesses would be wise to take advantage of this technology.

However, with the ease of communication should come great caution as the perception of reality quickly becomes reality.  Online reputation sites such as Google Reviews, Yelp and others are a constant reminder and act as a digital report card.  Thus again, by providing superb product and/or services an entity can expect a positive evaluation.  Although most businesses strive to please their customers, many of the online reviews which are published don’t reflect the true principles of the company.

Marketers and media experts alike continue to preach the value of utilizing social media, online reputation, and publishing content.  The prevailing opinions are correct, but sometimes the advice does provide solutions that meet their needs rather the advice is heavy on advertising on new media the same way businesses used to advertise on traditional media.

12The first thing businesses must realize is that new media, often referred to as social media, is much different than traditional media.  A good analogy would be to consider a time when you were talking with a group of friends at a gathering, if a car sales person (insert any sales person) were to interrupt your story; how would that make you feel? It’s pretty simple.  You would not appreciate it no matter how great the deal or sales pitch was.  This is what many businesses try to do on social media.  They interrupt your news feed with advertisement that the consumer does not want to see.

Now, it is no secret.  Everyone is on social media today and cell phones have increased this activity by thousands of percent.  Thus, in order for businesses and marketers to increase their reach; they cannot abandoned social media and review sites.  However, they have to create a great strategy to allow their message to be seen without rudely shoving this message down a virtual throat.  If only there was a way that companies could get their customers to share their great experiences with all of their friends and family.

13DeliveryMaxx has created a patent-pending solution that allows any entity to make it easy and desirable for the consumer to share their wonderful experience.  It’s very simple and doesn’t interfere with the normal sales or service process of the company.  In fact, companies that implement the DeliveryMaxx solution see a positive change in culture and have the ability to meet the demands of Social Media Marketing, Online Reputation and Content Management.  For more information on how DeliveryMaxx can customize a program for your company contact us at www.deliverymaxx.com or call 888.936.6299.

 

 

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Posted in Automotive Website

DeliveryMaxx: Maximizing Your Business’s Reputation

Are you using your great customer service to your advantage?  On average, a happy customer will share his experience with four to six people, but a dissatisfied customer will reach nine to 15 people.  That’s some powerful word-of-mouth that is amplified through the power of the online world.

Bewertung SterneFortunately, DeliveryMaxx makes it easier to ensure your commitment to providing good customer care is shared with all your potential customers online.  And we are proud to announce a new feature to amplify the DeliveryMaxx Review Portal and Content Creator to the next level.

Now, whenever you capture a customer’s feedback or photo for your online network, they are notified immediately via text messaging allowing them to make one simple click to leave their comments on one of your online review sites such as Google, Yelp, Facebook, and more.

4Text messaging is the number one form of communication, and with DeliveryMaxx it can be used to communicate your business’ story and show the world the high level of service they will receive when they visit.  Through the new texting features DeliveryMaxx can reach your customers wherever they may be.

Additionally, DeliveryMaxx has fine-tuned the customer retention program to ensure that 100% of your customers receive valuable follow-up from you with 3 easy steps.

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67% of consumers are influenced by online reviews, and online review sites rank at the top of search results.  Make sure that your reviews are sharing the message that reflects the hard work you are doing, and reach more customers.  Visit http://www.deliverymaxx.com for more information today!

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RETENTION RETENTION RETENTION

shutterstock_278629712Can you guess what the word of the day is?  That’s right, it is Retention.  You know what it means, but is your business doing everything it can to retain the customers who visit you?  In order to grow a business you must do two things, acquire new customers and keep them around for a LONG time.  Yet, studies show that businesses are over 3x more likely to focus on acquisition efforts compared to retention efforts.  This post will focus on why retention is important necessary  CRUCIAL to your business plan.

Retention Makes More Money Honey

166According to estimates, around 80% of future revenue for businesses come from just 20% of existing customers.  And it is not hard to figure out why, existing customers are easier to sell to.  They are comfortable, they know your business.  The likelihood of converting an existing customer to buy from you again is 60-70%, while the likelihood of converting a new prospect to purchase is only 5-20%!  Are you playing the odds correctly?  By focusing your resources to improve the way you retain customers, your company has the potential to generate a significant amount of revenue.  The more you retain, the more money you have to spend on gains.

Retention Has Less Cost Boss

The cost of customer acquisition (CAC) have been estimated to cost 4 to 10 times more than the cost of retaining an existing one.  Not to mention that existing customers are familiar with your business and require a lot less hand-holding and understand how to go through the process and where to get help to solve any problems they may encounter.  As a result, existing customers are a lot cheaper to provide service to.  And your existing customer base is a golden source for referrals, therefore efforts you put into retention will help grow your customer base.  Keeping customers around for the long haul means you’re delivering a great experience and you can turn your happy customer’s success stories into case studies to bring in more prospects.

Retention Is a Marketing King

Not only do your retention efforts generate revenue, they also give you a lot of insights on how to improve your marketing effort to acquire new customers by letting you know what content you need to communicate to prospects, and who you need to be targeting.

Welp, How Does DeliveryMaxx Help?

165By now, you’re probably familiar with many aspects of the DeliveryMaxx program,  (If not feel free to check out some of our older posts or http://deliverymaxx.com/why-deliverymaxx.html) but are you aware of the DeliveryMaxx tools that allow you to lead an unparalleled focus on retaining your customers?  Not only are all of your customers being followed up with messages congratulating them on their purchase, reminders to provide a review of their experience online, Happy Birthday wishes, and addi165tional messages on the anniversaries of their purchase, you also have the ability to take it a step further with custom video messaging that only takes a few short moments to create.  You or your staff can film short video clips that will be sent out thanking them, wishing them a happy birthday or holiday, reminding them they have a service date coming up, and more!  You can create custom messages with a highly personal touch keeping you and your business in the front of their minds for years to come.

So, why are you still reading this?  Open up the DMAXX App and start building a lifelong relationship with your customers today!

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Posted in Automotive Website, Customer Retention, Improving Sales, Increased CSI Scores, Increased Store Branding, Increasing Automotive Sales, Social Media Marketing

How will Social Media Help or Hurt Scholarship Opportunities

11Stories continue to come out which show student athletes whom are losing their scholarship due to posts made on social media.  It is unfortunate and will continue to become more and more prominent.  Recently the NCAA has ruled that college coaches are allowed to “click, not comment” on social media posts by prospective student athletes.  This means college coaches can friend, like and even share the prospective student athletes post.  This new ruling already is having a dramatic effect on college recruiting.

12If you are planning to become a student athlete it is very important you are educated on the impact social media will have on your future.  The use of profanity, images of you with alcohol, bullying, and wearing skimpy clothing are all examples of how it may cost you a scholarship. It’s not just the scholarship you should be concerned with either. College admissions offices and employers are also going to be using social media to better understand what kind of candidate you are.  In addition, colleges and employers are viewing the pages you are following, liking, and posts you are sharing.  Remember your mother saying, “Be careful of the company you keep?”  As a side note, I had a coach who always tells his players that you can never outrun your reputation.  That rings even more true in regards to social media!

13Now that doesn’t mean don’t use social media.  Social Media can be used to share with the world what type of person you really are.  Think of social media as a platform to share with colleges, coaches and even potential employers that you are a positive role model for their program.  Remember, your image is going to be plastered throughout the institution, on the media guides as well as their social media network.  It’s fine for you to have some silly images of yourself, but be conscious that your page contains no profanity, and understand the balance between sharing how hard you are working outside of your select or high school programs.

Social media is not at all bad. It actually can be used as a powerful recruiting tool to gain exposure.  DeliveryMaxx highly recommends putting together short video clips that can shared on your personal social media accounts such as Snapchat, Instagram, and Twitter. We even suggest creating a Facebook profile or fan page. This is a great place to check in at tournaments, share articles, video and pictures. Although some of your peers may not utilize Facebook, the college coaches who are recruiting you are using it.  DeliveryMaxx customizes a mobile App that will allow you to build a personal profile page that college coaches can easily look at as well as allow you to share all of the great things you are doing throughout your network.14

A great recruiting tip is to follow all of the college programs that interest you. The coaches post awesome clips of their athletes in practices, matches, traveling, and site-seeing. It’s fun to follow and it is easier to stay up-to-date when you are sending your own updates. You can take the time to personalize your emails to them to reflect their record or upcoming matches. You will also get a better feel for what the next level is really like and whether it’s for you.

Good luck with achieving your dreams of becoming a student athlete and remember everyone is watching!

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Posted in Automotive Website, Social Media Marketing

Were the Super Bowl Commercials worth the Spend?

1Without a question, Tom Brady and the New England Patriots 31 unanswered points against the Atlanta Falcons will be a Super Bowl memory that will be etched in the minds of sports fans forever.  The unprecedented comeback was nothing short of amazing and Tom Brady has solidified himself as the Greatest of All-Time.  Obviously, we can all talk about the controversy surrounding Brady and the Patriots, but more importantly will we remember any of the commercials during the big game?

cam-newton-commercialAd buyers estimate the average cost of a 30-second advertisement crept up to a whopping $5 million this year for the Super Bowl or the equivalent of $166,667 per second.  The Super Bowl is expected to serve up more than 110 million viewers. According to Forbes, this year’s $5 million price tag equals about 4 and 5 cents. An average commercial at between $200k to $500k for 2 to 7 million viewers which equates to 8 to 10 cents more per viewer.  By all accounts this seems like a great spend right?  Even Forbes, Huffington Post and every large marketing agency say if you can afford it utilize the Super Bowl for your Ad Spend.

2However, most companies cannot afford this type of spend and the one’s that can are throwing good money away.  Not to mention, 2017 Super Bowl Commercials were less than stellar this year!

According to Communicus’ new study about advertising during the big game showed that four out of five commercials during the last Super Bowl failed to make people buy or build product interest, the research firm said.

Key findings from the Communicus’ research, based on a nationally representative survey of 3,000 adults 18-65:

  • Only 10% of consumers remember the average Super Bowl ad and know the brand being advertised.
  • 80% of Super Bowl commercials fail to change consumer opinions/intentions regarding a brand.
  • Only 33% of consumers can remember seeing a typical Super Bowl commercial in the first place.

While the viewing audience for the Super Bowl has only increased 300% since its inception, ad rates for the game have risen by 12,000%.  “Super Bowl advertising retains a strong allure for marketers,” said Ms. Jeri Smith, President & CEO, Communicus, Inc. “This is despite the clear and consistent lack of ROI for the vast majority of brands investing in the Big Game.”

Recently, advancements in media and technology have provided advertisers with a multitude of new ways to target and connect with potential customers.  Consumers have long been vocal about their aversion toward ads; ads interrupt programs, push products that are potentially not of interest and are, in general, a nuisance.  It’s simple: We the consumer DO NOT like ads shoved in our face from you the company!

Enter DeliveryMaxx.

3DeliveryMaxx has developed a Patent-Pending program allowing consumers to advertise to their friends and family via Social Media just by sharing their happy experience.  In addition to being able to provide content across all of the major social media channels driving traffic back to their clients’ websites, DeliveryMaxx helps its clients with Online Reputation and Social Media Engagement.  In short, DeliveryMaxx turns its client’s customers into virtual billboards saving their clients thousands of advertising dollars.  How simple is it you might ask?  By taking a simple picture or video and providing the consumer an opportunity to share the happy experience; one transaction can equal to thousands if not hundreds of thousands of views.  For companies that have multiple transactions a day, these views and customer engagement will increase exponentially.

4The best part of digital advertising is the advertising does not disappear overnight.  The shelf life for digital advertising can last years.  DeliveryMaxx also puts in place a strategic plan which improves their clients’ customer satisfaction index by staying in front of the happy customer.  Thus, emotion and loyalty drives the consumer to continue to advertise for said company.  Because of DeliveryMaxx’s Patent-Pending Technology the proven results happen as easy as pushing a button on a mobile app driving your product into the hands of millions of potential consumers.  The cost of this type of advertising is less than 1 cent per view.  Because the consumer is the one advertising for DeliveryMaxx the ROI increases tremendously as they are reaching “like minded” consumers.

For more information on how DeliveryMaxx can help your business or organization create a custom advertisement and marketing program worthy of Super Bowl proportions visit www.deliverymaxx.com or contact 888.936.6299.  DeliveryMaxx clients include Automotive Dealerships, Real-Estate Brokers & Agents, Churches, Service Industry, Sports Teams, Non-Profit Organizations and more.  In fact, anyone wanting to create a dominate presence on the web needs the DeliveryMaxx Program.  Everything published to the World Wide Web will affect how your business is perceived.  DeliveryMaxx allows you to take full control of your presence on the web; ensuring that daily branded content (Blogs/Videos/Images), reputation management (Online Reviews) and customer retention strategies are working together in unison allowing you to set your dealership apart from the competition.  It is not enough to just have a program, but you must have a strategy and DeliveryMaxx provides you the tool to allow you and your customers to share with the world how great you are!

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Posted in Automotive Website, Dealership Marketing, Search Engine Optimization, Social Media Marketing

Does Your Ad Strategy Fit Modern Times?

Advertising is an integral part of any business, countless dollars are spent every year by local and national brands to help spread their story to potential customers.  However as technology changes many companies have not adapted their advertising strategies to compensate.  Thanks to a rapid expansion of social media platforms on mobile devices, faster internet connectivity, and more sophisticated technology a huge shift has occurred in the way people get their news.  As a result, the amount of money spent advertising on social media is set to match newspaper ad revenues by 2020 according to leading forecasters.

apps-phone_1940x900_33991Advertising Agency Zenith Optimedia predicts that ad spending on social media will account for 20% of all internet advertising in 2019, crossing the $50 billion mark and coming in just one percent behind newspaper ads around the world, poising social media advertising to overtake newspapers by 2020.

business-social-media-resized-600As such, it is crucial that marketing efforts be directed to social media sites such as Facebook and Twitter.  However, don’t run to spend money on social media advertising just yet.  Use these trends to your advantage to develop a customized, organic, content-driven approach to social media in lieu of breaking your budget on short-lived ads.  Not only do ads have a limited time frame to be effective, with the increasing popularity of free browser add-ons that block advertisements, your business stands to gain more with an organic approach to social media.

While advertising on social media can be beneficial, it is best used to complement an effective content-driven network, which saves you money while putting your content and business info in front of more eyes, creating countless potential customers.  Building an expansive network of inbound links is the foundation of good Search Engine Optimization (SEO), increasing your business’s visibility online.  An effective network is comprised of multiple social media sites with a mixture of content such as blog articles, photos of your business and customers, instructional videos, videos highlighting inventory and special events, reviews and comments from real customers, and other unique content designed to showcase the many aspects of your business.

“The Big 3” social media platforms are Facebook, Twitter, and YouTube and it is crucial your business has a strong presence on these sites.  However, there is a large variety of social media channels that it is important to engage with.  Sites such as Pinterest, Google Plus, Tumblr, Flickr, and others serve to increase your reach to more customers.   Building a complete network and utilizing them to their fullest extent will set you apart from your competition.

165Sound daunting?  Fortunately, creating an extensive network and populating it with consistent unique content is extremely simple with DeliveryMaxx.  DeliveryMaxx works with you to determine a marketing strategy, creates a custom social media and online review network, and provides you with a mobile application that allows you and your team to easily send content to populate your very own expansive network.

Content marketing is simple and easy with DeliveryMaxx, all it takes is less than ten minutes each day to create content such as customer photos, special event showcases, blogs, daily posts, videos, reviews, and more!  All of which is posted and optimized by DeliveryMaxx allowing you to focus more on your business rather than social media and advertising.  Let us reach people for you and keep your business in the online spotlight!

For more information about how DeliveryMaxx works and to schedule a demonstration visit http://www.deliverymaxx.com or call 888.936.6299 today!logo

 

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Posted in Automotive Website

DeliveryMaxx Makes Video Marketing Easy for your Business

Founder of Money Journal, Sam Oh shares great information about utilizing video marketing into your strategy.  DeliveryMaxx is the perfect app for your business or organization that will allow you to easily produce, publish and create lasting digital reach for branding your company or organization.

Have you incorporated video into your marketing strategy? If not, it’s time you should. A few years ago, video marketing seemed to be its own entity. If you wanted to be found by select audiences, you had to have video. But now, video has special significance everywhere. In this post, we will look at why you need to start video marketing now.

YouTube: The world’s second largest search engine.

Google is, and likely will always be number one. But YouTube has over a billion users who watch millions upon millions of hours of video. You can reach them by creating video that they can discover in YouTube search or general Google search results, depending on your video’s topic and how well you optimize it for search engines.

Related: YouTube Marketing: What to Consider Before Getting Started 

Alternatively, you can reach YouTube’s audience via a wide range of YouTube video advertising options. This includes banners, commercials before another video, commercials in the middle of a longer video, sponsored videos in the sidebar, and many other ad types specifically made to appeal to video consumers.

YouTube creators go beyond entertainment value. They serve audiences with actionable “how-to” content from helping golfers fix a slice to buying a used car and online marketing tutorials for beginners. YouTube has become a free educational hub for “learn it yourself” consumers and makers.

Best of all, every video you create for YouTube can be repurposed for dozens of other video hosting sites like Vimeo, DailyMotion, and many others. In addition, social networks like LinkedIn allow you to link YouTube videos to company pages and use them as media samples for your professional profiles, giving you even more opportunities to share videos about your business.

Video gets great reach on Facebook.

Do you want to reach more people on Facebook? Start using video. Video has been shown to get more organic reach than other types of posts according to studies by SocialBakers. Facebook is also starting to rival YouTube in video views, claiming to have hit an average of eight billion daily video views.

And now, if you want to get people engaged with your business, you should consider incorporating live video. Facebook has recently found that people spend three times longer with live video than with pre-recorded video. This is likely due to the fact that viewers can actually engage with the person(s) on camera by sending reactions, asking questions, etc.

But even if you don’t want to get into live video just yet (which is now available for personal profiles, pages, and groups), you definitely need to start uploading video to your Facebook page for that organic reach boost. Not to mention you can pick one video as a featured video that appears above the About box on the left sidebar of your page. Think of it like a commercial or introduction for new visitors to your Facebook page.

Related: 3 Essentials for Making a Facebook Video That Gets People to Buy

Soon, Twitter’s 140 won’t include media attachments.

Do you want to share more on Twitter? If so, then start sharing video. Twitter plans to roll out a new change that allows people to add media to their tweets without counting it towards their 140 characters. This means you can link to a video and still have 140 characters to describe it to your followers and add hashtags.

This is beneficial for multiple reasons. For starters, the video will stand out in the news feed, and the play button on the video will beg for people to click it.

Secondly, the video will get added to your media library, which appears on the left sidebar of your Twitter profile. That way, unlike your normal tweets that get lost in your profile’s timeline, visitors to your profile will see your latest six media shares. So be sure to make your video thumbnails will catch people’s eye and make them want to click!

Live group video chat is getting hotter and hotter.

Google Hangouts helped the explosion of live video group chat and public broadcasting of roundtables and live group Q&A. Then came Blab.im, which brought a little more simplicity for those who wanted to have four people on at a time and rotate people in and out of the broadcast easily. And now there’s Huzza, a new Blab-like live group broadcasting platform with even more features that you can use, for a price.

Related: Can Live-Streaming Video Help Me?

The point is, if you want to get some exposure on a personal level that you can use to get your business exposure, you should consider getting invited onto or hosting a live show on one of these newer platforms. While Google Hangouts is older, it has the advantage of being free, having the ability to host up to ten people, and having lots of features such as screen sharing. While other platforms are newer, don’t count out Google Hangouts just yet.

Your business ought to be in pictures.

As you can see, there are lots of ways your business can enter the world of video. The key is to find the way that is best for your business and start there. And to make sure that no matter what type of video you create that you share it on as many platforms as possible so that you reach as many people as possible with your video marketing.

Experts across the country are talking about video marketing and the importance of incorporating this strategy into your daily marketing and advertising routine.  DeliveryMaxx has a Patent-Pending App that utilized with their Digital Marketing and Advertising Program that will allow you to accomplish everything you need to do within minutes and a simple press of the button.

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Posted in Automotive Website
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