If you were to only get your news via Facebook or Twitter newsfeed which most people do, you would think mask wearers hate non-mask wearers, white people hate black people and Republicans hate Democrats. In reality there are a few on opposite sides of ideology that truly despise each other, but most people in this world value the same basic things. They want to have a safe place to live, a way to make a living to provide for their family and watch their children accomplish their goals in life.
Of course, if you travel up the pyramid of Maslow’s Hierarchy of Needs, people want to feel a belongingness among their family and friends and have a feeling of accomplishment. Ultimately, people will want to achieve their full potential including creative activities which usually they will identify with their career. However, what happens when the basic foundation rest on unsolid ground? We all remember the story of the “3 Little Pigs” and how they built their homes.
As business owners, we must understand the current events of the day. Every story has to have a villain. If Superman didn’t have Lex Luthor or if The Batman didn’t have to battle The Joker than there would not be a story to be told. Since the beginning of time, there has always been a battle between Good versus Evil. The News Media as well as politicians understand this and use this to their advantage. As long as there is division, there is a story to be told. However, think about it for a moment. If you could help out a stranger in need would you? The majority of readers would give a resounding yes. Unfortunately, there are many politicians that benefit when a news story is sensationalize. This allows them to shore up their base and obtain more votes to continue to stay in office. We The People are the ones who fight their battles for them as they exploit our differences.
Understanding and realizing that when Kingdoms battled in the early centuries, the front-line soldiers were the ones who paid the price showing nothing in return. When Hitler, Stalin or Mussolini set out to gain more territory; their people suffered. Yet all of them used propaganda to further their selfish agenda. Today is no different. There are evil people in this world that gain by having good people disagree and fight their battles for them.
Knowing these things as a business owner, you have an opportunity to spread your message. I’m not talking about getting into uncomfortable discussions about Race, Religion or Politics although you should not be afraid to speak out against injustices. I’m talking about staying calm while the puppet strings are being pulled. As a business owner, you can utilize your platform to spread a positive message about your company which will draw customers and potential customers to you. Remember, everyone has basic needs to live. Everyone wants to feel safe and have a sense of belonging. If your clients feel that you meet these requirements you will gain a customer for life. In addition, if you are able to reach more clients by having a strong digital platform, you will gain a larger market share.
DeliveryMaxx is a small business that takes pride in helping other small businesses succeed in an increasingly digital world. That was our mission prior to the outbreak and news stories of racial inequality and continues to be our goal today. If you need help navigating a transition to becoming more active on social media, building an e-commerce website, or post-sale communication with your clients we are here to help. Our clients experience positive Online Reputation, stronger SEO, concise content management, increase in social media engagement and advertisement and higher customer retention. See how we have helped clients in multiple industries across the country such as Automotive Dealerships, Real-Estate Brokers & Agents, Churches, Service Industry, Sports Teams, Non-Profit Organizations and more as we utilize our Patent-Pending Program to develop a digital strategy that will meet the needs of sales, service and messaging to your audience. www.deliverymaxx.com or give us a call at 888-936-6299 today or watch the DeliveryMaxx Introduction Video!