Kenny Rogers, the Country Music Hall of Fame singer who recently died in March, signature song was his 1978 hit, “The Gambler”. It was a cross-over hit that won him a Grammy Award in 1980 and was selected in 2018 for preservation in the National Recording Registry by the Library of Congress. The song was about a young fellow who was a little distraught about the chaos that was happening in his life, and he came across this wise old man who poetically explained the secrets how to overcome different obstacles you would face.
The very first piece of advice the Gambler gave us was, “If you’re gonna play the game, boy, you gotta learn to play it right.” Sometimes you have to know when to stay the course, sometimes you need to accept a loss and move on, sometimes you need to adapt and move another direction and other times you need to do a complete paradigm shift and alter your course all together. Of course the song he expressed these sentiments using the analogy between life and gambling making sure we play our cards right. He was an expert for sure because at the beginning of the song he let us know that he made a life out of reading people’s faces just by the way his challengers held their eyes.
The Gambler gave us a gem that all business owners should take heed. He stated the secret to surviving is knowing what to throw away and knowing what to keep. The best part about his allocution was when he explained that “every hand’s a winner and every hand’s a loser” which I firmly believe tells us that we have opportunities to win no matter what cards we are dealt. It just depends on how we decide to play the game and are we playing it right.
Business owners, especially small business owners have had unprecedented adversity in the year 2020. We are in the midst of The 2nd Great Depression with over 40 million Americans filing for unemployment and a real jobless rate over 23.9% (The Great Depression of 1929-1933 was 24.9%), uncertainty of businesses being able to open up to full capacity, misinformation about a virus that has a 99.9% surviving rate, looming trade wars with China and now exploitation by our media and terrorist groups on race. (As for race relations- it is our position that there is a problem with racial inequality; however, it is by evil people of all colors, races, religions and political ideology. We believe there are more good people in this world, but they are silenced by the media sensationalizing the bad. DeliveryMaxx will always do everything in our power to support those who are suppressed by others and will not stand for bigotry from anyone.)
You have a winning hand and you have a losing hand as it pertains to your business today. With more people utilizing the internet for their information and purchases, you can adapt and reach your clients with a digital media and marketing strategy. Understanding that many potential customers and even some of your employees have been frightened by the news media and local politicians should lead you to investing in PPE products giving the perception that your business is truly a safe place to visit. Being transparent to both your employees and potential customers will be vital for your success, so your online content should be consistent and plentiful. This can be a bit overwhelming for some, but as long as you are using common sense with today’s technology you will be able to survive, rebuild and ultimately thrive. As the Gambler said before he drifted off to sleep, “There’ll be time enough for countin’ when the dealin’s done.”
DeliveryMaxx is a small business that takes pride in helping other small businesses succeed in an increasingly digital world. That was our mission prior to the outbreak and news stories of racial inequality and continues to be our goal today. If you need help navigating a transition to becoming more active on social media, building an e-commerce website, or post-sale communication with your clients we are here to help. Our clients experience positive Online Reputation, stronger SEO, concise content management, increase in social media engagement and advertisement and higher customer retention. See how we have helped clients in multiple industries across the country such as Automotive Dealerships, Real-Estate Brokers & Agents, Churches, Service Industry, Sports Teams, Non-Profit Organizations and more as we utilize our Patent-Pending Program to develop a digital strategy that will meet the needs of sales, service and messaging to your audience. www.deliverymaxx.com or give us a call at 888-936-6299 today or watch the DeliveryMaxx Introduction Video!