Helpful Recommendations to Survive and Rebuild Your Business

For the last two months, business owners like myself have been very frustrated and in many cases at a loss for what to do next.  First, we all should agree that reactions to the Coronavirus have negatively impacted many businesses.  Like many of you, a wide variety of emotions have emerged as the goal post continued to change as we tried to conduct business in an ever-changing economic environment.

Instead of writing a blog blaming the government for abusing power, complaining about the mainstream media providing misinformation, exposing the big banks for squeezing out the small businesses for PPP funding or even shaming the citizens for allowing their fear to dictate the new rules and regulations that have severely limited businesses to achieve success; I have decided to talk about actions DeliveryMaxx has taken.  Hopefully, this blog will give you and your business some positive actions you might be able to take allowing you to adapt, survive, rebuild, and ultimately thrive.  Like us, you have probably invested your life savings to build your dream job, not for the sole purpose of making a living, but because you truly enjoy actively participating in the services or products your company provides.

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There are several steps you can take to position your company and operate at a point of strength.  Reaching potential clients, promoting a safe environment, networking, identifying ways to help others, and willingness to adapt are just a few recommendations we encourage you to look at:

  • Reaching Potential Clients. Due to the government shutting down business operations as we know it; it is imperative that you have a strong presence on the internet. This means your website has become your primary storefront.  It should be easy to navigate and allow your potential customer to receive all of the information they are looking for.  However, you must have a digital strategy that helps guide people to your website.  Think about the internet as a highway.  If you were able to put up a billboard on every exit of the highway guiding people to your place of business, would that be helpful?  Of course it would.  That is how you want to use your social media sites such as Facebook, Twitter, Instagram, Blogger, WordPress, Pinterest, YouTube, and more.  You should have a methodical strategy.  The good news is that digital advertising and marketing is a lot less expensive than traditional advertising.  Companies like DeliveryMaxx can help you.
  • Promoting a Safe Environment. It does not matter if you think the reaction to the virus was a hoax, overblown or the perfect solution to keep people from getting sick.  Perception is reality and the reality is there are a lot of people who are afraid due to the information or misinformation they have received.  Therefore, if you want to build your clientele to solicit your place of business you will want to make sure they feel safe and are willing to step foot in your building.  Although your employees are probably thankful to get back to work, they too receive a lot of information.  They may not express their feeling to you, so you can ease their concerns by providing the appropriate PPE supplies to allow them to do their job safely.  Personal Protection Supplies can be anything from KN95 Mask, disposable gloves, hand sanitizer, or disinfectant spray.  Companies like Apache Commodities Group have fair pricing below market and can even provide bulk products and pricing for your needs.
  • Networking. With so many people telecommuting and utilizing virtual contact services; having great relationships with others is vital.  Talk with your vendors or partners.  Be transparent with your employees.  Let your business accounts know what is going on in your world.  The more you share, the more likely it will be for someone else to identify with your experiences.  Join a networking group even if it is a small group.  Every business has been affected by the current situation and the landscape will continue to move.  Experiences of the past will always help you prepare for the future.  The more people you are in contact with the more experiences you will have access to allowing you to position your business for success.
  • Help Others. This area is personal for me and DeliveryMaxx.  Throughout this whole ordeal, I have experienced the same frustrations as many of you.  I have felt like I was put on a remote island with no tools or help from others.  I swallowed my pride and shared my concerns and sure enough there were individuals that offered to introduce me to others that might need my services.  There were individuals that helped me navigate through the regulations of securing funding to allow me to operate.  There were even clients who understood my value and instead of cutting out my services, I identified other ways I could help.  When I sat back and realized I could do the same for others, business began to grow.  I offered to use my expertise at a minimum cost to them.  Many times, my new clients and my company used unique billing methods that would be advantageous to both of us.  In some cases my company achieved more revenue and in other cases we added more work without adding revenue.  However, the satisfaction we gained helping others was a huge boost to our psyche and that gave us another ally in these chaotic times.
  • Willingness to Adapt. You have a choice.  You can draw a line in the sand and decide not to cross it.  This can be admirable to some extent, but if your business can’t function, who does that help?  Or you can compromise and adapt.  Take for example a restaurant.  Putting up Plexiglas dividers is not ideal.  In many cases, it does not make a lot of sense when you really analyze what it is doing.  The same goes for having the wait staff wearing a mask.  However, if that is what it takes to open your doors and get back to 100% capacity that might be something you have to look at doing in order to survive.  You don’t have to compromise your beliefs or alter your moral compass.  However, if you can keep your business going for another day, month, or even another year; you are giving your business a chance to survive.

On behalf of DeliveryMaxx, I hope that these suggestions will help you and your business survive, rebuild, and thrive better than it ever has before. Please feel free to contact us and we can identify ways to allow you to get back to business as usual.

DeliveryMaxx continues to help businesses in all sectors reach their potential customers through the most innovative digital strategy utilizing common sense and today’s technology.  Our clients experience positive Online Reputation, stronger SEO, concise content management, an increase in social media engagement and advertisements, and higher customer retention.  We are able to customize and create a strategy for any entity that is trying to gain more exposure on the web.  With clients in multiple industries and across the country such as Automotive Dealerships, Real-Estate Brokers & Agents, Churches, Service Industry, Sports Teams, Non-Profit Organizations and more; we utilize our Patent-Pending Program to develop a digital strategy that will meet the needs of sales, service and messaging to the masses.  For more information about DeliveryMaxx contact (888) 938-6299 or watch the DeliveryMaxx Introduction Video!

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DeliveryMaxx Congratulates 2020 Seniors

When the beginning of the school year began for the 2020 seniors; nobody would have predicted what would have happened in the World much less the United States.  Not only did the economy come to a screeching halt but high school students would have their lives turned upside down as well.  Distance learning became the norm, cancellations of prom and unorthodox graduations were planned.  The high school senior would soon learn that nothing is guaranteed in life and no matter how much you prepare for the uncertainty; everything can be taken away in an instant.

The Class of 2020 doesn’t know a world without 9/11 as it is a historical event rather than something they lived through.  A Texan occupied the White House when they were born and they were only 6 years old when the first Black American was elected to the highest position in America.  They are younger than the iPod, which was released in 2001 and only 5 years old when the first iPhone was released.  YouTube launched while they were 3 years old and SpongeBob SquarePants is older than all of the 2020 seniors as is the video game series Halo.  “Call of Duty” video game came out when they were a year old.  MySpace had launched when they were one and they had just turned 2 by the time Facebook was created.  When they were 4 years old, Twitter became a mainstay in social media.  They have participated in viral challenges like the Harlem Shake and Ice Bucket Challenge.  Popular communication methods are “Texting” and “Snapping” friends.  Pew Research is classifying the high school class of 2020 as post-millennials or Gen Z.

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In addition to helping businesses navigate the current economic climate providing strategies for companies to reach a larger market share through digital media platforms, DeliveryMaxx would also like to congratulate the sons of James Schaefer and Mark Henry.  James is the Founder of DeliveryMaxx and Mark is the Business Development Director.  Both of their sons, graduating high school seniors, Joseph Schaefer and Zach Henry were Captains for this year’s Rockwall Yellow Jackets State Semifinalist Football Team.  They have been teammates of each other since the 6th grade.

15Joseph is graduating in the top 5% of his class and will be attending Wesleyan University in Connecticut this fall.  He will be playing football for the Cardinals and majoring in Economics.  While in high school, Joseph was the inaugural President for the Young Men’s Service League and a member of the National Honor Society as well as being selected to serve on the Student Leadership Council.  He was a 2 year letterman for the Yellow Jackets Football Team earning All-District Honors as a Junior, and 1st Team All-District as well as 1st Team Academic All-State as a senior.  In November Joseph was named Jacket Athlete of the Month  having 25 tackles, 3 TFL, 2 sacks, 2 fumble recoveries, 1 Pass Break-up in three Rockwall playoff victories for the month of November in 2019.  Head Coach Rodney Webb shared, “Joseph has led our defense late in the season in addition to leading the entire team as a senior captain.  Joseph Schaefer has epitomized the meaning of JFND (Jacket Fight Never Dies) in our three playoff victories this November.”  Playing linebacker, Joseph finished his senior season tied for 3rd in Most Tackles in a Single Season in Rockwall History for the 2019-2020 year.

16Zach will be attending the University of Texas in Arlington this coming fall.  He will be playing baseball for the Mavericks and majoring in Business and Sports Medicine.  During high school, Zach was a member of Student Council and PALS. He was a 3-year letterman in both baseball and football for the 6-A program which competes on the largest stage of high school sports.  He earned 2nd Team All- District as a Junior and 1st Team All-District his Senior Year at the Running Back position.  In three years he racked up 2932 yards and 39 touchdowns.  In November of 2018 he was named Jacket Athlete of the Month rushing for 311 yards and scored 6 total touchdowns in three November football games for the Jackets.  Zach’s 118 yards rushing is the most allowed by a single player versus Allen in 2018.  The next highest total was 109 yards by EJ Smith of Jesuit – the son of Emmitt Smith.  “Zach Henry was an offensive catalyst for our great month of November, in which our offense averaged 44 points per game” stated, Coach Rodney Webb.  For baseball he earned 2nd Team All-District as a sophomore.  His Junior Year he was named 1st Team All-District, 1st Team All-State as an Outfielder and Offensive Player of the Year.  He would also be named Dallas Morning News Player of the Week.

Both boys attended Rockwall Schools from elementary through high school.  After playing against each other for several years in baseball and football in various select leagues; they became members of the same Select All-Star Team in football traveling to Oklahoma for the National Showcase Competition.  Zach would play quarterback while Joseph shored up the defense at linebacker.  Both boys would take their talents to Williams Middle School for 7th and 8th grade before entering Rockwall High School.  They each played on the 9th Grade A-Team as starters before making their way to Varsity their sophomore year (Zach at the beginning of the season and Joseph for playoffs).  The boys would end up helping the Jackets Football Program collect a total of 6 playoff wins (3 Bi-District, 1 Area, 1 Regionals, and 1 Quarterfinals Championships). They would finish their high school football career leading the Jackets to the Texas 6A High School Football State Semi-Finals for the first time since 1988 against a loaded Duncanville Panthers team falling one game short to have the chance to play for a State Championship.  Their win against perennial power house Allan High School was recently voted as one of the Top Games of the Decade by 24/7 Sports.  Both Zach and Joseph made some key plays in the game to secure the victory.

Bruce Springsteen released the song, “Glory Days” in 1984.  The song is a seriocomic tale of a man who now ruefully looks back on his so-called “glory days” and those of people he knew during high school.  However, this isn’t the case for these two.  Zach will have a chance to continue his baseball career at UTA in the Sun Belt Conference while Joseph will continue in football for Wesleyan University in the New England Small College Athletic Conference.  Each player is on scholarship and will get to add to their accolades maybe inspiring another artist to write about high school kids that faced challenges head-on and accomplished remarkable things in life.

James and Mark have a lot to be proud of by leading DeliveryMaxx into one of the most innovative digital media companies in the country… especially in today’s economic climate.  However, they will be the first to tell you that they are filled with excitement about their boys’ accomplishments and the bright future each of them have.  Joseph and Zach will conclude their senior year by participating in the graduation ceremonies for Rockwall High School that will be held at Globe Life Field in Arlington, Texas Tuesday, June 9, 2020 at 7 PM.

Congratulations to all of the 2020 High School and College Seniors!  You are the future, and we look forward to seeing all of the great things you will do in the years to come.

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No, We Are Not “All in This Together”

COVID-19 is dominating media headlines, advertisements, daily conversations, and websites all feature news & updates regarding the novel coronavirus that has swept through the world.  One of the more tiring aspects of daily life during this pandemic is the advertisements that mention COVID-19 buzzwords at nausea.

It is nearly impossible to watch a TV show that doesn’t reference the virus, followed by ads from companies like Doritos, or Kit-Kat, or Amazon, assuring us that they care about our safety as they subject us to overplayed cheesy music and affirmations that we are “all in this together.”

Despite corporate America’s pledges & promises (or propaganda?), are we truly united?  If the virus has achieved anything, it has expertly demonstrated America’s far-reaching economic inequalities as some segments of our society are profiting greatly while others are struggling to cope with the reality laying ahead of them.

 

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Heads we win, tails you lose

 

In only 23 days, between March 18th and April 10th, 170 of America’s billionaires added $282 billion dollars to their wealth, an increase of 9.5%. Amazon’s founder alone increased his net worth by 25 billion dollars in 2020.  In the same period over 22 million Americans filed for unemployment.  Totaled to now, more than 36 million or 1/5th of our nation’s workforce have reported being jobless.  Some estimates state the total unemployment rate will approach 30 percent; a benchmark not seen since the Great Depression.  Similarly to the Great Depression, we are seeing thousands of cars lining up around the nation seeking food aid and surveys have revealed that in the month of April, 1/5th of all households and 40 percent of households containing children under the age of 12 lacked sufficient food.

Nobel Prize-winning economist has likened the U.S. to a “Third World Country.”  While other journalists and experts lament America as a ‘failed state’.

Divisions are continuing to grow within our country and will only continue to do so as the government places restrictions on ordinary citizen’s daily routines, while simultaneously failing to provide adequate relief.  The 2.2 trillion-dollar CARES Act makes for a great headline, however, only a tiny portion of the funds go to working-class citizens and will not be enough to offset their lost incomes.  The Paycheck Protection Program has mastadonically (as Dallas Stars fans we insist this is a real word) misallocated its financial resources.  340 billion meant for small business to keep workers on the payroll, yet business owners were unable to navigate crashed websites and red-tape as massive businesses such as the Penske Automotive Group & AutoNation and publicly traded hotel conglomerates such as Ashford & Braemar Hotels found loopholes to receive millions of dollars in assistance while still letting go the bulk of their employees.

Even more egregious, private equity firms sitting on $1.5 trillion in capital received tens of millions from the PPP.

While billionaires have added billions, large corporations have snatched up resources meant for Main Street, regular business owners have been forced to shutter their doors for rapidly changing reasons.

6SUXVPAE7BHURNVOEDHMZO3DMUDespite all of this when you turn on the television you can be treated to stock footage of happy diverse couples enjoying a bag of Oreos as you are promised, pledged, and pandered to about the resiliency and togetherness of humanity.  Yes, it appears the death of The American Dream has a soundtrack and it is kitschy, over-played acoustic nonsense focus-group designed to be non-offensive and elicit feelings of security.

Take control of your own destiny and do not rely on the humanity of corporations or the effectiveness of a bloated government.  We are not in this together… yet we could be by choosing not to listen to those that say we are. We can stop succumbing to the fearmongering and support each other in our own communities.

DeliveryMaxx is a small business that takes pride in helping other small businesses succeed in an increasingly digital world.  That was our mission prior to this outbreak which has now shown it is more important than ever.  If you need help navigating a transition to becoming more active on social media, building an e-commerce website, or post-sale communication with your clients we are here to help.  Visit www.deliverymaxx.com or give us a call at 888-936-6299 today.

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The Little Engine That Could and the Lessons We Learned

In times of adversity we must rely on our past experiences in order to get through to the other side.  There is no doubt that businesses have had to grasp at history and lessons of our past to try to survive the current economic climate of the present.  We also have to believe in the goodness of mankind that there can be a fairytale ending.  Yes, businesses, especially small businesses will continue to navigate the unknown as they have faced adversity from mainstream media misinformation and lies, power-hungry politicians at the Federal, State and Local Levels and a majority of compliant citizens who were terrorized into believing the overhyped myths about a seasonal virus which history will reveal to be not unlike annual flu strains.  Businesses are trying to survive an unjust government shutdown, rebuild with irrational regulations, and ultimately thrive by identifying and adapting to new opportunities.

In 1930 Arnold Munk with the pen name of Watty Piper wrote and published, “The Little Engine That Could.”  It is a story that many of our parents or elementary teachers have read to us.  The classical story is a helpful reminder about the importance of perspective, optimism, and hard work.

1489For those of you that have forgotten the story, a train breaks down with a cargo full of toys.  It will not get over the mountain where it was supposed to deliver the exciting goods to the boys and girls by the morning.  There were several trains that opted not to help giving an excuse as to why they didn’t want to give some assistance.

The first train, “A Shiny New Engine” came by and quickly dismissed the plea for help from the small broken down train.  It said it was a passenger train that only helped the rich and powerful.  Next, came the “Big and Strong Engine”.  It could easily help the small broke down train, but it only wanted to help the strong and didn’t have time for such an insignificant train like the one carrying toys.  Finally, a “Little Blue Engine” that was small and hadn’t even been over the mountain before came by and saw all of the distress the small broken down train was in.  It knew the troubles it may face but armed with hope and a desire to help it accepted the challenge.  “I think I can, I think I can” became the mantra, and the “Little Blue Engine” despite facing insurmountable odds was able to deliver the toys to the boys and girls by the next morning.

Our businesses have been challenged with “types of trains” that dismissed our needs.  Whether it was banks like Wells Fargo, politicians like the local County Judges or Mayors, and the news media that sensationalized stories to scare the public into submission; business owners and their employees have had to keep thinking positively working harder than ever just to survive.  Now we are faced with rebuilding as States are slowly opening back up despite the forces from the opposition.

Businesses will still have to adapt to the new regulations that have been unjustly put in place.  One learning we can take away is that our society ingests its information from bold sensationalized headlines, innovative memes, and 15-30 second videos.  Therefore, leaders will need to make sure their business is able to reach, communicate, and provide goods and services using today’s technology.  This includes marketing, advertising, e-commerce, and informing your customers and potential customers in the digital arena.  Digital Advertising is less expensive than a traditional advertisement, but it has to be done right to be effective.

A day will come for the small business that adapts where instead of saying, “I think I can” we will be saying, “I thought I could.”

DeliveryMaxx has been the leader in this arena over the last decade and continues to help businesses in all sectors reach their potential customers through the most innovative digital strategy utilizing common sense and today’s technology.  Our clients experience positive Online Reputation, stronger SEO, concise content management, an increase in social media engagement and advertisement, and higher customer retention.  We are able to customize and create a strategy for any entity that is trying to gain more exposure on the web.  With clients in multiple industries and across the country such as Automotive Dealerships, Real-Estate Brokers & Agents, Churches, Service Industry, Sports Teams, Non-Profit Organizations and more; we utilize our Patent-Pending Program to develop a digital strategy that will meet the needs of sales, service and messaging to the masses.  For more information about DeliveryMaxx contact (888) 938-6299 or watch the DeliveryMaxx Introduction Video!

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Do Not Let Your Business Be Like Orpheus

Your business must have a social media presence.  This is a statement that would be truthfully stated at any point in the past 10+ years.  However, now it is especially important.  The past two months have upheaved business plans and many small business owners are deeply concerned for the future of their livelihoods.

Across most states we are seeing lockdowns & restrictions being lifted.  Unfortunately, that does not mean the rocky path businesses have been placed on are at an end, rather further obstacles lay ahead.  And now is not the time to lose hope, I am reminded of the Myth of Orpheus & Eurydice.

1489For those unfamiliar, Orpheus was a legendary musician & poet in Ancient Greece.  He created music that was said to charm all living things.  His music was so beautiful that even trees would dance and are said to be frozen in their last dance to this day.  Most famously, his young wife Eurydice tragically died after falling into a nest of vipers on their wedding day, and not content to lose his beloved Orpheus traveled to the underworld to retrieve her.

The journey was hard, and when he reached the hellish underworld he played his music so powerfully that Sisyphus rested on his rock, all 3 heads of the dog Cerberus were enchanted by the tunes, and the lords of the Underworld Hades & Persephone agreed that Orpheus could return to the world with his wife Eurydice.  However, there was one condition.  Eurydice was to follow behind Orpheus and he would not be permitted to turn back to see her until they reached the end of the difficult paths & caves out of the Underworld.  Only when they reached the very end and into the light of the world could Orpheus turn to see Eurydice.  Thus, they began the difficult trek out of the underworld, leaping across chasms, up steep cliffs, and through narrow caves.  At last, a few mere feet from the end Orpheus suddenly stopped and turned to gaze into his wife’s eyes.  When he did, she was pulled back by invisible hands to spend her eternity in the underworld.

Many argue what could have compelled Orpheus to stop so near to his goal, but none can answer the question.  Perhaps it attests to the human nature just when it seems like success is at hand, the toughest part is behind us and all that is left is a little obstacle, trivial and insignificant to be overcome, that is the moment when we are tempted to lose our minds and undo everything we have done.  Orpheus represents all our missed opportunities, loves, friendships, successes we have let slip through our fingers.

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Similarly, for businesses the toughest trail is behind us.  The few feet of adaptations that lay ahead might seem like obstacles that are unfairly placed and cannot be overcome, especially to those unfamiliar with utilizing online sales & social media marketing.  Fret not, DeliveryMaxx is here to help, whether you need to transition to an online store, increase your social presence, send a follow-up to retain your existing customers or any combination we have programs that are fully customizable for your individual needs.  Visit us online at www.deliverymaxx.com or call (888) 938-6299 today!

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Avoid Becoming a Statistic

In 1839 Edward Bulwer Lytton wrote the phrase, “The pen is mightier than the sword”.  This powerful statement suggested that the press is a more effective tool than direct violence.  During that time, newspapers were the primary source of information exposing the actions of the government.

Today, instead of reading a newspaper that was once delivered on our doorsteps in the early morning sharing events that happened over 24 hours prior, information is available instantly just by picking up a mobile device.  We are able to know the latest bulletins almost as quickly as they happen and in many cases while they are happening.  Facebook, Twitter, Instagram, Reddit, WordPress, Blogger and other social media platforms allow readers to view headlines form an opinion and quickly react expressing their opinions.

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There have been more post and comments with a differing of opinions about the current seasonal Coronavirus in a 60 day timespan than articles written during the eras of Revolutionary War, Civil War, World War II, Civil Rights Movement, and Vietnam War in the same timeframe.

One side of the debate on the severity of the soon to be annual virus falsely predicted 2.2 million people would die in the United States by April 15th.  They scared people into giving up their rights by ordering businesses that were less “essential” than a McDonald’s employee to close their business.  The government tried to appease millions by lining lobbyist groups with 1.8 Trillion dollars leaving 389 Billion for small businesses to beg for just to survive.  Their narrative changed from staying at home for 2 weeks to lessen the burden in hospitals to not letting Americans pursue life, liberty and happiness until they can completely eradicate a virus that will return year after year.

The other side of the debate acknowledged that there was a new virus that came out of Communist China, which was getting demolished by the Trade War against the United States.  They suggested that the only way we would hit 2.2 million deaths in a year (not 60 days as suggested) from a virus that has less than a .05% mortality rate was for 6027 people would have to die a day.  Using logic, they requested a recommendation of those that might be susceptible to the virus with flu-like symptoms and were concerned to stay at home.  Then the government could pass a much smaller stimulus to help out those that might actually be unsafe.  There predictions of The 2nd Great Depression is quickly becoming a reality as 36 million people nationwide have lost their ability to bring in an income which is more than 1 out of 5 U.S. workers.

Instead, the government from the Federal, State and Local levels have and continues to mortgage our future while the mainstream media perpetuates fear destroying the United States from within.  Suicide Rates, Child and Spousal Abuse, Unemployment and Alcohol Sales continue to rise faster than the predicted death rate of 2.2 million by Neil Ferguson and our local County Judges and Mayors.

Our society ingest its information from bold sensationalized headlines, innovative memes and 15-30 second videos.  Business leaders can use the current chaos to help them make decision as they try to survive, rebuild and ultimately thrive in this chaotic economic landscape.  Leaders will need to make sure their business is able to reach, communicate and provide goods and services using today’s technology.  This includes marketing, advertising, e-commerce and informing your customers and potential customers in the digital arena.  Digital Advertising is less expensive than traditional advertisement, but it has to be done right.

DeliveryMaxx has been the leader in this arena over the last decade and continues to help businesses in all sectors reach their potential customers through the most innovative digital strategy utilizing common sense and today’s technology.  Our clients experience positive Online Reputation, stronger SEO, concise content management, increase in social media engagement and advertisement and higher customer retention.  We are able to customize and create a strategy for any entity that is trying to gain more exposure on the web.  With clients in multiple industries and across the country such as Automotive Dealerships, Real-Estate Brokers & Agents, Churches, Service Industry, Sports Teams, Non-Profit Organizations and more; we utilize our Patent-Pending Program to develop a digital strategy that will meet the needs of sales, service and messaging to the masses.  For more information about DeliveryMaxx contact (888) 938-6299 or watch the DeliveryMaxx Introduction Video!

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A Long Time Ago… Just Over 60 Days

What seems like ages ago was actually only 60 days ago.  Yes… 60 days ago there was still enough toilet paper to go around that people would even occasionally ‘decorate’ chosen homes.  People would wave at you in the stores, and spend a little time talking with you upon recognition.  Parents of high school seniors were planning graduation parties and summer trips.  Soon to be college graduates were looking forward to making their mark on society and starting new careers.  The stock market was at an all-time high while unemployment was at an all-time low.  Our President was busy making America great while the Democratic contenders were exploring options to provide tuition-free education available to everyone.  You could get a haircut and then spend the rest of the afternoon enjoying a latté on the patio with some friends.  Monday mornings were a drag because the weekend seemed too short, and conference meetings were held in a windowless room with your colleagues.  If you were wearing a mask while going to the bank; you were probably going to end up being on the 6 o’clock news and arrested.  Nobody ever thought of a McDonald’s cook as essential nor did we really give a second thought to the cashier at Wal-Mart on how vital they would be in our society.  Netflix, Amazon Prime and Hulu were complimentary entertainment on a Sunday afternoon.  Discussions about baseball’s opening day were starting to heat up and Las Vegas was preparing to showcase their new venue by hosting the NFL Draft.  Nobody knew what an Epidemiologist was and we all thought that the government advocating tracking devices installed in humans, drone surveillance, social media censorship and apps that allowed neighbors to report neighbors simply for having a conversation was something only found in a Sci-Fi Movie.

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That was 60 days ago!

Today is much different.  Suicide Rates, Child and Spousal Abuse, Unemployment and Alcohol Sales continue to rise faster than the predicted death rate of 2.2 million by Neil Ferguson and our local County Judges and Mayors.  America was told to flatten the curve by staying inside their homes to lessen the burden of the hospitals, but now we are laying off medical workers because there are not enough patients to provide a need.  We are arresting lawful people who are trying to put food on the table for their family while releasing rapist and other criminals from prison.

History is being made!

Our Government has somehow managed to give almost 3 Trillion Dollars to their special donors and is looking to buy additional votes with another 3 Trillion Dollar bribe disguised as a stimulus.  They are wanting to tax the average citizens so they can give Hazard Pay to Costco Workers and other frontline employees who have been able to secure a steady paycheck.  America is less than 2% points from etching its way into the annals of history by entering The 2nd Great Depression.

The world is changing and we are expected to accept a “New Normal” controlled by a New World Order.

Our society ingest its information from bold sensationalized headlines, innovative memes and 15-30 second videos.  Business leaders can use the current chaos to help them make decision as they try to survive, rebuild and ultimately thrive in this chaotic economic landscape.  Leaders will need to make sure their business is able to reach, communicate and provide goods and services using today’s technology.  This includes marketing, advertising, e-commerce and informing your customers and potential customers in the digital arena.  Digital Advertising is less expensive than traditional advertisement, but it has to be done right.

DeliveryMaxx has been the leader in this arena over the last decade and continues to help businesses in all sectors reach their potential customers through the most innovative digital strategy utilizing common sense and today’s technology.  Our clients experience positive Online Reputation, stronger SEO, concise content management, increase in social media engagement and advertisement and higher customer retention.  We are able to customize and create a strategy for any entity that is trying to gain more exposure on the web.  With clients in multiple industries and across the country such as Automotive Dealerships, Real-Estate Brokers & Agents, Churches, Service Industry, Sports Teams, Non-Profit Organizations and more; we utilize our Patent-Pending Program to develop a digital strategy that will meet the needs of sales, service and messaging to the masses.  For more information about DeliveryMaxx contact (888) 938-6299 or watch the DeliveryMaxx Introduction Video!

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How to sell to Ignorant Uninformed People

Ouch!  Now that I have turned off 1000’s of people with this headline, let me talk to those of you who want to have a clear understanding of what is happening.  In general, we only take time to read headlines.  Therefore, when you want to get a message to potential buyers, businesses must understand that most will not take the time to hear your message.  Our society ingests its information from bold sensationalized headlines, innovative memes and 15-30 second videos.

For example, we were introduced to a seasonal virus with symptoms much like the flu.  The news media spread the propaganda from certain politicians with a self-serving agenda and the United States was separated into “Essential” and “Non-Essential” classes.  We were only supposed to close down for a couple of weeks to minimize the burden of the hospitals so they could treat all cases as needed.  Quickly, this pitted those that could work to side with these ridiculous unconstitutional orders against those that were stripped of being able to provide for their families.  This gave the corrupt politicians and news media an audience who failed to question the actual numbers behind the misinformation.

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As weeks turned into months, the narrative changed from relieving hospitals of the burden to the prevention of all COVID-19 deaths.  The Federal Government gave control to the States and power hungry local county judges and mayors seized unprecedented power to control their citizens.  These local politicians with a severe case of Napoleon Complex perpetuated the destruction of our economy based on ever-changing science without actually using logic.  They bullied citizens into submission by labeling them as selfish and greedy shaming anyone who disputed the illogical rhetoric.

Those that are still reading this blog have always questioned the numbers and information.  They have researched the facts and have come to a conclusion that the world is changing and we are expected to accept a “New Normal” controlled by a New World Order.

For those of you who like headlines, I am listing a few to make a point:

  • The economic devastation wrought by the pandemic could ultimately kill more people than the virus itself– Los Angeles Times, May 11, 2020.
  • During March 2020, the Disaster Distress Helpline saw a 338 percent increase in call volume compared with February 2020– Journal of the American Medical Association, April 2020
  • The Coronavirus Could Cause a Child Abuse Epidemic– New York Times, April 7, 2020
  • Surge in divorces anticipated in wake of COVID-19 quarantine– ABC News, April 17, 2020
  • Domestic violence has increased during coronavirus lockdowns– The Economist, April 22, 2020
  • COVID-19 drives alcohol sales and abuse– USC News, April 14, 2020
  • An unemployment rate of 23%. The real jobless picture is coming together– CNBC, April 23, 2020

If you have a business, and you want to spread your message; you must understand how your audience will find you on the internet.  Blogs must be written with attention grabbing headlines, pictures must be posted daily that show off your products/services and videos should be exciting, short and to the point.

We published a blog April 2, 2020 titled, “What the 2nd Great Depression will look like”.  Unfortunately for many, DeliveryMaxx has been spot-on with prognosticating what will happen if we continue to allow tyranny while trying to help businesses in all sectors and ultimately all of those who will be negatively affected by the shutdown of our economy. We have been writing blogs discussing the challenges business will face and how to survive, rebuild and ultimately thrive as the playing field continues to change.  You can read all of our blogs starting in March 13th through today by visiting https://deliverymaxx.wordpress.com/.

DeliveryMaxx has been the leader in the digital media arena over the last decade and continues to help businesses in all sectors reach their potential customers through the most innovative digital strategy utilizing common sense and today’s technology.  Our clients experience positive Online Reputation, stronger SEO, concise content management, increase in social media engagement and advertisement and higher customer retention.  We are able to customize and create a strategy for any entity that is trying to gain more exposure on the web.  With clients in multiple industries and across the country such as Automotive Dealerships, Real-Estate Brokers & Agents, Churches, Service Industry, Sports Teams, Non-Profit Organizations and more; we utilize our Patent-Pending Program to develop a digital strategy that will meet the needs of sales, service and messaging to the masses.

DeliveryMaxx is one of the only digital media company that provides a simple to use app which will allow our clients immediately collect online reviews, post engaging videos and online content with branding and advertising.  The program is embedded with digital code helping increase SEO which provides first page results on the Search Engines.  It is a tool that is implanted with a complete digital strategy giving our clients a competitive advantage over the competition.  For more information about DeliveryMaxx contact (888) 938-6299 or watch the DeliveryMaxx Introduction Video!

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Posted in Automotive Website

Building Your Following and Increasing Sales

Going to the grocery store over the past several weeks can become quite depressing.  Many people are afraid to look you in the eye as if the season virus could be passed from one healthy person to another just by sight.  With people being afraid of talking to one another, I have come to the conclusion that there are some who think the virus is the first virus known to mankind with the ability to transfer based on soundwaves.

As ridiculous as this sounds, the overhyped season virus has had so much misinformation shared by our politicians at the National, State and Local levels which they continue to regurgitate based on the over sensationalized stories the news media has fed them.  Naïve citizens have been scared into submission quickly giving up their rights to provide a living to feed their children sharing false narratives to their friends and family through social media.

It is apparent that the majority of us will form our opinions based on social media.  Businesses will have to quickly adapt to a vigilant digital media strategy that is built to reach an audience that is glued to watching 15 second videos and is highly impressed by a pithy meme.  Our attention spans are short, and the point of the message needs to be made within seconds.

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When it comes to an online digital strategy, businesses must make sure their message is concise and supportive of their narrative.  If a business provides a great product or service, there should be several pieces to their online digital media strategy that supports these claims:

  • Blogs– These are written pieces that have the ability to educate the consumer with facts and supporting documents. Great stories on how the product or service is being used can validate these assertions.  It is also important to insert current events into these blogs.  Letting the public know that you know what is going on in the world is important.
  • Reviews– Many companies talk about getting a “lot of stars”, but reviews are so much more than that. The goal is to have customers mention the product/service, why they visited your business and who specifically helped them.  Have you ever notices negative reviews state all of these things, but positive reviews might be a one word or one sentence on why they are happy?  Businesses should make it available and easy for their happy customers to be able to share their complete experience with the world on multiple platforms.  Video Testimonies should also be part of every businesses digital media strategy.  If we can see a customer truly happy, then it is more believable.  If you are a business that still pays for “Fake Reviews” customers can see through this.  Number one, those reviews are not being looked at by the average customer and number two, if you are spending that much time on “Fake Reviews” your business will never achieve maximum profitability.
  • Daily Post– There must be a method behind your post. Are the post engaging to customers?  Do they create an emotion that can create a call to action?  If you are paying a company to put the same post on your sites as every other one of their clients sites than you are not understanding how daily post work.  In addition, you should be putting daily post on all of your social media sites to make sure you are optimizing the opportunity to reach additional customers.
  • Video Messaging– There is nothing better than a candid video that talks about your business or the service you provide. The most searched videos are “How to Videos”.  Everyone utilizes the internet to find information.  If you want people to search your business, you better have the information they are looking for.

Automated Follow Up– Customer Retention is easier than finding new customers.  Your digital strategy should have a consistent approach to letting the customer know you care.  This should also be in a digital format to allow your customer to easily share the information with all of their friends and family.

DeliveryMaxx has been the leader in this arena over the last decade and continues to help businesses in all sectors reach their potential customers through the most innovative digital strategy utilizing common sense and today’s technology.  Our clients experience positive Online Reputation, stronger SEO, concise content management, increase in social media engagement and advertisement and higher customer retention.  We are able to customize and create a strategy for any entity that is trying to gain more exposure on the web.  With clients in multiple industries and across the country such as Automotive Dealerships, Real-Estate Brokers & Agents, Churches, Service Industry, Sports Teams, Non-Profit Organizations and more; we utilize our Patent-Pending Program to develop a digital strategy that will meet the needs of sales, service and messaging to the masses.

DeliveryMaxx is one of the only digital media company that provides a simple to use app which will allow our clients immediately collect online reviews, post engaging videos and online content with branding and advertising.  The program is embedded with digital code helping increase SEO which provides first page results on the Search Engines.  It is a tool that is implanted with a complete digital strategy giving our clients a competitive advantage over the competition.  For more information about DeliveryMaxx contact (888) 938-6299 or watch the DeliveryMaxx Introduction Video!

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Posted in Automotive Website

How COVID-19 is Affecting Purchasing Habits

Stating that we are facing unprecedented situations feels like an increasing understatement.  The global pandemic surrounding COVID-19 will likely be the defining event of this decade, perhaps beyond.  The implications are being felt throughout business and personal lives, and will not be going away anytime soon.

As people come to terms with the realities of our interconnected world and uncertainties of a rapidly altering situation we have seen huge overnight changes to shopping behavior.  From bulk-buying to online purchases, people are changing how they buy, when, and why.

ecommerce-sticky-leadDifferent generations are responding differently to the pandemic, however Gen Z & Millenials are particularly altering purchasing behavior.  According to one survey of consumers, the younger generations are found to be changing their shopping behavior much more dramatically than other generations by cutting back on non-essential purchases, stocking up on supplies, and spending less on ‘experiences’.

As people are embracing social distancing guidelines, this impacts the amount of foot-traffic brick-and-mortar stores can expect even as they are permitted to reopen their doors.  While this turn is unfortunate, there are avenues for local businesses to recoup their losses from a decline in physical shoppers.  A survey by Engine states that people are spending an average of 10-30% more time online shopping.  In the coming weeks and months there will be a large portion of potential shoppers that continue to limit their time spent visiting stores, and increasingly turn to online retail for a variety of goods.  Take advantage of a growing online customer base by ensuring your store is set-up to succeed in an e-commerce world.

Your customers are adapting to strange times and their behavior is constantly changing, and business owners are facing much of the same uncertainty.  However, DeliveryMaxx is here to help.  If you are needing to transition to an online store for the first time you do not have to rely on overpriced site builders.  Our patent-pending program and team of experts cares about what makes your business unique and are able to completely customize a program to suit your individual needs.  Whether you need an online store created, a customer retention program, or just want to be more active on social media, we are here to help.  Call 888.936.6299 for a free consultation today.

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Posted in COVID-19 Lockdown Affect on Business
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