In five months the polls will open up and we will be voting for the President of the United States of America for the 59th time since 43,782 recently independent Americans voted for George Washington in 1788. We will see the typical ads showing that President Trump is a mean spirited misogynistic anti-immigrant billionaire. Other ads will depict Joe Biden as an out of touch old man who is the typical corrupt politician not living up to his campaign promises over the 43 years he has been in office. In general, neither of these messages will change the way both sides of the political spectrum will vote. They must change their message into one that is clear and precise to capture an additional voting bloc.
After hearing the same messages for the last 3 months about a virus that was sure to end the world as we know it falling well short of the 2.2 million predicted US deaths by April 15th, we are now faced with another division in our country fighting over race relations. These arguments will be no different than the same arguments the baby boomers fought over in 1965. The only difference is the baby boomer generation is still fighting among themselves and have now added a newer generation to battle on the front lines.
The problem with the Coronavirus as well as the Race Equality message is that there is no real clear message. Originally, the Coronavirus “Flatten the Curve” message was to lessen the burden on hospitals. As the narrative continued the message went to the extreme of eliminating a flu-like virus from the face of the earth at all cost including leading us into The 2nd Great Depression. Now, groups like Black Lives Matter have the worldwide stage. For the first couple of days their admirable message (with which DeliveryMaxx completely agrees) was “Justice for George” which quickly resulted in the firing and impending criminal trial of the Minneapolis police officer, Derek Chauvin and other three officers who watched the tragedy unfold. Quickly, the message has been diluted with various themes as reparations for all black Americans at the tune of $400,000 apiece, or completely eradicate racism while peaceful protests have been infiltrated by Antifa and other groups destroying inner cities businesses. In both cases, the message has been lost at the expense of those trying to bring a positive message for change. In the case of COVID-19, nobody wanted anyone to die, but like cancer, there will be unfortunate casualties that happen in life. As for the death of George Floyd at the hands of Derek Chauvin, most people found this to be horrific and applauded how quickly Chauvin was terminated from his job and waiting in angst for his arrest. However, much like disease we will never be able to eradicate evil from this world. We have to make sure that the right laws to govern our society are enforced and hold our officials accountable. The phrase, “Don’t judge everyone by one bad apple” alludes to the idiom “One bad apple spoils the bunch”. The solution is to rid the bad apple before it spoils the bunch, and if our officials are unwilling to do this and hold the ‘bad apples’ accountable we will not see positive change. Evil will only triumph when good people do nothing. And we believe our country is largely comprised of good people willing to stand up for what is right.
In reality, we all want the same thing in life which is to be able to provide for our family in a safe environment and watch our kids grow into productive young adults. Most cities and towns in America exemplify this, but the mainstream news media and many politicians want to continue to divide our country. If those that truly want change, the message must change into obtainable results and resonate with those who have different experiences. The message cannot be hijacked by someone or a group that has ulterior motives that will only serve their self-interest. Social Change can happen especially when the intentions are good.
Businesses today are no different than what is being played out on the daily news. They want to provide a great service or product in a fair market. The great equalizer is having a strong digital platform and the ability to implement a marketing and advertising strategy. With more people than ever enamored with information instantaneously available at their fingertips; it is vital to share your message utilizing today’s technology. Your message must be clear and precise with obtainable outcomes.
DeliveryMaxx is a small business that takes pride in helping other small businesses succeed in an increasingly digital world. That was our mission prior to the outbreak and news stories of racial inequality and continues to be our goal today. If you need help navigating a transition to becoming more active on social media, building an e-commerce website, or post-sale communication with your clients we are here to help. Our clients experience positive Online Reputation, stronger SEO, concise content management, increase in social media engagement and advertisement and higher customer retention. See how we have helped clients in multiple industries across the country such as Automotive Dealerships, Real-Estate Brokers & Agents, Churches, Service Industry, Sports Teams, Non-Profit Organizations and more as we utilize our Patent-Pending Program to develop a digital strategy that will meet the needs of sales, service and messaging to your audience. www.deliverymaxx.com or give us a call at 888-936-6299 today or watch the DeliveryMaxx Introduction Video!