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Gen Y is your client! Time kills Deals!

You have a 22 year old potential client ready to make the largest purchase of their life at this point.  They are one of the most technical savvy consumers you have ever faced.  These clients have friends all over the

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Posted in Automotive Marketing, Automotive Online Marketing, Automotive Website, Client Retention, Customer Loyalty, Improving CSI Scores, Published Positive Dealership Reviews

Did GM Make a Wise Decision Dropping Facebook as an Advertising Medium?

General Motors has long been a staple of the American automotive industry.  Facebook is the latest billion dollar IPO.  Why is GM pulling ten million dollars a year in advertising from Facebook? On the surface, this looks like GM is

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Posted in Automotive Marketing, Automotive marketing and advertising, Automotive Online Marketing, Automotive Sales, Automotive Website, Client Retention, Creating a customer for life, Customer Loyalty, Customer Retention, Increased Store Branding, Social Media Marketing

Selling your Vehicle Online

It does not take a genius to know that most people will make a decision to purchase their next vehicle before they even visit your dealership lot. Take away all of your television ads, radio spots, and big fancy billboards. 

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Posted in Automotive Marketing, Automotive Sales, Automotive Services, Automotive Website, Client Retention, Creating a customer for life, Customer Service, Dealership Marketing, Improving Sales, Increasing Automotive Sales, Social Media Marketing

Marketing your Dealership 101

“You will not find a lower price on any models except OUR lot!!!”  Really?  Are consumers that naïve to believe that?  And you just spent $2,500 to produce this commercial and another $10,000 a month to run the spot over

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Posted in Automotive Marketing, Automotive Sales, Automotive Services, Automotive Website, Client Retention, Creating a customer for life, Customer Service, Dealership Marketing, Improving Sales, Increasing Automotive Sales, Social Media Marketing
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