Blog Archives

Why Is Utilizing Social Media in Customer Service Important?

Some people may find this hard to believe, but even today in the year 2014; I’ve routinely heard customer service representatives refer to social media as a “fad”. A surprising number of business professionals put next to zero value in

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Posted in Creating Happy Customers, Customer Loyalty, Social Media Marketing

Five Steps to Controlling your Online Reputation

When I was a kid, my southern Baptist Preacher father used to tell me I could never outrun my reputation.  I wasn’t the fastest kid around, but Jesse Owen, Carl Lewis, and Usain Bolt can’t outrun their reputation either.  Now

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Posted in Automotive Website

Is your business Social?

The world today has every business talking about Social Media, Online Reputation, Content Management and other terms which may sound Greek to the average person.  Terms that have turned that geek from your high school into today’s millionaire.  Automotive Dealerships,

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Posted in Automotive Website

Marketing your Dealership 101

“You will not find a lower price on any models except OUR lot!!!”  Really?  Are consumers that naïve to believe that?  And you just spent $2,500 to produce this commercial and another $10,000 a month to run the spot over

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Posted in Automotive Marketing, Automotive Sales, Automotive Services, Automotive Website, Client Retention, Creating a customer for life, Customer Service, Dealership Marketing, Improving Sales, Increasing Automotive Sales, Social Media Marketing
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