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Online Reviews (Good & Bad) can help sell your vehicles…or Not

Today, more than ever, online reviews can make or break your month selling vehicles.  We can search for online reputation management companies and we will get hundreds if not thousands of opinions on how to manipulate the system of posting

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Posted in Automotive Dealership, Automotive Marketing, Automotive marketing and advertising, Automotive Online Marketing, Automotive Website, Client Retention, Customer Loyalty, Customer Retention, Dealership Marketing, Published Positive Dealership Reviews, Search Engine Optimization, Social Media Marketing

Remember When You Bought Your First Car?

My first car which I purchased was a 1977 White 4-Speed Toyota Corolla.  It wasn’t the nicest looking vehicle anyone has ever seen.  As a matter of fact, it was what people today would call a “hoopty” or “jalopy”.  As

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Posted in Automotive Marketing, Automotive Sales, Automotive Website, Client Retention, Customer Loyalty

Did GM Make a Wise Decision Dropping Facebook as an Advertising Medium?

General Motors has long been a staple of the American automotive industry.  Facebook is the latest billion dollar IPO.  Why is GM pulling ten million dollars a year in advertising from Facebook? On the surface, this looks like GM is

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Posted in Automotive Marketing, Automotive marketing and advertising, Automotive Online Marketing, Automotive Sales, Automotive Website, Client Retention, Creating a customer for life, Customer Loyalty, Customer Retention, Increased Store Branding, Social Media Marketing
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