Blog Archives

Video Marketing is the Next Biggest Thing!!!

If a picture is worth a thousand words, what is a video worth?  According to my 7th grade honors student a video is worth 1.8 million words!  My daughter is not too far off when we investigate how the mind

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Posted in Automotive Marketing, Automotive marketing and advertising, Automotive Online Marketing, Automotive Sales, Automotive Sales Training, Automotive Services, Automotive Website, Search Engine Optimization, Social Media Marketing

Why Digital Media is Necessary for your Business & How to Use It

Every article or blog that has been written over the last ten years has stated that businesses must utilize social media and online reputation to improve their business!  However, as much opining which has been published, explanations as to “How

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Posted in Automotive Marketing, Automotive Online Marketing, Automotive Sales, Automotive Sales Training, Automotive Services, Automotive Website, Client Retention, Creating a customer for life, Creating Happy Customers

Are you an Expert at Automotive Marketing and Strategic Planning?

Would you go on vacation without planning your means of travel, travel route, booking a hotel, identifying points of interest or activities for you and the family, and the starting time as well as the ending date of your trip? 

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Posted in Automotive Marketing, Automotive marketing and advertising, Automotive Online Marketing, Automotive Sales, Automotive Sales Training, Automotive Services, Automotive Website, Client Retention, Customer Loyalty, Customer Retention, Dealership Marketing, Improving CSI Scores, Increased CSI Scores, Increased Store Branding, Increasing Automotive Sales, Published Positive Dealership Reviews, Social Media Marketing

Are you Looking for the Next Big Idea?

So your automotive sales are down, and you lay awake at night praying that you make this month’s budget just so you do not have to put all of your possession in the provided cardboard box and take the walk

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Posted in Automotive Dealership, Automotive Marketing, Automotive marketing and advertising, Automotive Online Marketing, Automotive Sales, Automotive Services, Automotive Website, Client Retention, Improving Sales, Social Media Marketing

Selling your Vehicle Online

It does not take a genius to know that most people will make a decision to purchase their next vehicle before they even visit your dealership lot. Take away all of your television ads, radio spots, and big fancy billboards. 

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Posted in Automotive Marketing, Automotive Sales, Automotive Services, Automotive Website, Client Retention, Creating a customer for life, Customer Service, Dealership Marketing, Improving Sales, Increasing Automotive Sales, Social Media Marketing

Marketing your Dealership 101

“You will not find a lower price on any models except OUR lot!!!”  Really?  Are consumers that naïve to believe that?  And you just spent $2,500 to produce this commercial and another $10,000 a month to run the spot over

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Posted in Automotive Marketing, Automotive Sales, Automotive Services, Automotive Website, Client Retention, Creating a customer for life, Customer Service, Dealership Marketing, Improving Sales, Increasing Automotive Sales, Social Media Marketing
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