Blog Archives

Video Marketing is the Next Biggest Thing!!!

If a picture is worth a thousand words, what is a video worth?  According to my 7th grade honors student a video is worth 1.8 million words!  My daughter is not too far off when we investigate how the mind

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Posted in Automotive Marketing, Automotive marketing and advertising, Automotive Online Marketing, Automotive Sales, Automotive Sales Training, Automotive Services, Automotive Website, Search Engine Optimization, Social Media Marketing

Why Digital Media is Necessary for your Business & How to Use It

Every article or blog that has been written over the last ten years has stated that businesses must utilize social media and online reputation to improve their business!  However, as much opining which has been published, explanations as to “How

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Posted in Automotive Marketing, Automotive Online Marketing, Automotive Sales, Automotive Sales Training, Automotive Services, Automotive Website, Client Retention, Creating a customer for life, Creating Happy Customers

If you are Having Fun Your Customers will too!

It is a simple matter of life.  People enjoy being around other people who are having fun!  Positive experiences are contagious. This past Father’s Day weekend, I had the pleasure of watching my 10 year old son play in the

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Posted in Automotive Dealership, Automotive Marketing, Automotive Online Marketing, Automotive Sales, Automotive Website, Client Retention, Creating a customer for life

Creating an Automotive Buying Experience that Last a Lifetime

It has already been established that the most exciting time during the sales process is the delivery.  A perfect delivery can erase a debauched meet and greet, poor finance service, and the arduous negotiation over a couple of hundred dollars. 

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Posted in Automotive Dealership, Automotive marketing and advertising, Automotive Sales, Creating a customer for life, Customer Retention, Dealership Marketing, Improving Automotive Sells

Are you an Expert at Automotive Marketing and Strategic Planning?

Would you go on vacation without planning your means of travel, travel route, booking a hotel, identifying points of interest or activities for you and the family, and the starting time as well as the ending date of your trip? 

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Posted in Automotive Marketing, Automotive marketing and advertising, Automotive Online Marketing, Automotive Sales, Automotive Sales Training, Automotive Services, Automotive Website, Client Retention, Customer Loyalty, Customer Retention, Dealership Marketing, Improving CSI Scores, Increased CSI Scores, Increased Store Branding, Increasing Automotive Sales, Published Positive Dealership Reviews, Social Media Marketing

Remember When You Bought Your First Car?

My first car which I purchased was a 1977 White 4-Speed Toyota Corolla.  It wasn’t the nicest looking vehicle anyone has ever seen.  As a matter of fact, it was what people today would call a “hoopty” or “jalopy”.  As

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Posted in Automotive Marketing, Automotive Sales, Automotive Website, Client Retention, Customer Loyalty

Did GM Make a Wise Decision Dropping Facebook as an Advertising Medium?

General Motors has long been a staple of the American automotive industry.  Facebook is the latest billion dollar IPO.  Why is GM pulling ten million dollars a year in advertising from Facebook? On the surface, this looks like GM is

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Posted in Automotive Marketing, Automotive marketing and advertising, Automotive Online Marketing, Automotive Sales, Automotive Website, Client Retention, Creating a customer for life, Customer Loyalty, Customer Retention, Increased Store Branding, Social Media Marketing
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