Blog Archives

Video Marketing is the Next Biggest Thing!!!

If a picture is worth a thousand words, what is a video worth?  According to my 7th grade honors student a video is worth 1.8 million words!  My daughter is not too far off when we investigate how the mind

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Posted in Automotive Marketing, Automotive marketing and advertising, Automotive Online Marketing, Automotive Sales, Automotive Sales Training, Automotive Services, Automotive Website, Search Engine Optimization, Social Media Marketing

STUDY: 75 Percent Of TV Viewers Multitask, And Facebook Is The Social Network Of Choice

David Cohen on June 17, 2014 5:35 PM It’s no secret that the television screen no longer commands undivided attention in most households, but Facebook wanted to dig a little deeper into the viewing habits of its users, commissioning a

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Posted in Automotive marketing and advertising

Online Reviews (Good & Bad) can help sell your vehicles…or Not

Today, more than ever, online reviews can make or break your month selling vehicles.  We can search for online reputation management companies and we will get hundreds if not thousands of opinions on how to manipulate the system of posting

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Posted in Automotive Dealership, Automotive Marketing, Automotive marketing and advertising, Automotive Online Marketing, Automotive Website, Client Retention, Customer Loyalty, Customer Retention, Dealership Marketing, Published Positive Dealership Reviews, Search Engine Optimization, Social Media Marketing

Creating an Automotive Buying Experience that Last a Lifetime

It has already been established that the most exciting time during the sales process is the delivery.  A perfect delivery can erase a debauched meet and greet, poor finance service, and the arduous negotiation over a couple of hundred dollars. 

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Posted in Automotive Dealership, Automotive marketing and advertising, Automotive Sales, Creating a customer for life, Customer Retention, Dealership Marketing, Improving Automotive Sells

Are you an Expert at Automotive Marketing and Strategic Planning?

Would you go on vacation without planning your means of travel, travel route, booking a hotel, identifying points of interest or activities for you and the family, and the starting time as well as the ending date of your trip? 

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Posted in Automotive Marketing, Automotive marketing and advertising, Automotive Online Marketing, Automotive Sales, Automotive Sales Training, Automotive Services, Automotive Website, Client Retention, Customer Loyalty, Customer Retention, Dealership Marketing, Improving CSI Scores, Increased CSI Scores, Increased Store Branding, Increasing Automotive Sales, Published Positive Dealership Reviews, Social Media Marketing

Did GM Make a Wise Decision Dropping Facebook as an Advertising Medium?

General Motors has long been a staple of the American automotive industry.  Facebook is the latest billion dollar IPO.  Why is GM pulling ten million dollars a year in advertising from Facebook? On the surface, this looks like GM is

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Posted in Automotive Marketing, Automotive marketing and advertising, Automotive Online Marketing, Automotive Sales, Automotive Website, Client Retention, Creating a customer for life, Customer Loyalty, Customer Retention, Increased Store Branding, Social Media Marketing

Are you Looking for the Next Big Idea?

So your automotive sales are down, and you lay awake at night praying that you make this month’s budget just so you do not have to put all of your possession in the provided cardboard box and take the walk

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Posted in Automotive Dealership, Automotive Marketing, Automotive marketing and advertising, Automotive Online Marketing, Automotive Sales, Automotive Services, Automotive Website, Client Retention, Improving Sales, Social Media Marketing
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