Advertising is an integral part of any business, countless dollars are spent every year by local and national brands to help spread their story to potential customers. However as technology changes many companies have not adapted their advertising strategies to compensate. Thanks to a rapid expansion of social media platforms on mobile devices, faster internet connectivity, and more sophisticated technology a huge shift has occurred in the way people get their news. As a result, the amount of money spent advertising on social media is set to match newspaper ad revenues by 2020 according to leading forecasters.
Advertising Agency Zenith Optimedia predicts that ad spending on social media will account for 20% of all internet advertising in 2019, crossing the $50 billion mark and coming in just one percent behind newspaper ads around the world, poising social media advertising to overtake newspapers by 2020.
As such, it is crucial that marketing efforts be directed to social media sites such as Facebook and Twitter. However, don’t run to spend money on social media advertising just yet. Use these trends to your advantage to develop a customized, organic, content-driven approach to social media in lieu of breaking your budget on short-lived ads. Not only do ads have a limited time frame to be effective, with the increasing popularity of free browser add-ons that block advertisements, your business stands to gain more with an organic approach to social media.
While advertising on social media can be beneficial, it is best used to complement an effective content-driven network, which saves you money while putting your content and business info in front of more eyes, creating countless potential customers. Building an expansive network of inbound links is the foundation of good Search Engine Optimization (SEO), increasing your business’s visibility online. An effective network is comprised of multiple social media sites with a mixture of content such as blog articles, photos of your business and customers, instructional videos, videos highlighting inventory and special events, reviews and comments from real customers, and other unique content designed to showcase the many aspects of your business.
“The Big 3” social media platforms are Facebook, Twitter, and YouTube and it is crucial your business has a strong presence on these sites. However, there is a large variety of social media channels that it is important to engage with. Sites such as Pinterest, Google Plus, Tumblr, Flickr, and others serve to increase your reach to more customers. Building a complete network and utilizing them to their fullest extent will set you apart from your competition.
Sound daunting? Fortunately, creating an extensive network and populating it with consistent unique content is extremely simple with DeliveryMaxx. DeliveryMaxx works with you to determine a marketing strategy, creates a custom social media and online review network, and provides you with a mobile application that allows you and your team to easily send content to populate your very own expansive network.
Content marketing is simple and easy with DeliveryMaxx, all it takes is less than ten minutes each day to create content such as customer photos, special event showcases, blogs, daily posts, videos, reviews, and more! All of which is posted and optimized by DeliveryMaxx allowing you to focus more on your business rather than social media and advertising. Let us reach people for you and keep your business in the online spotlight!
For more information about how DeliveryMaxx works and to schedule a demonstration visit http://www.deliverymaxx.com or call 888.936.6299 today!