Does Your Ad Strategy Fit Modern Times?

Advertising is an integral part of any business, countless dollars are spent every year by local and national brands to help spread their story to potential customers.  However as technology changes many companies have not adapted their advertising strategies to compensate.  Thanks to a rapid expansion of social media platforms on mobile devices, faster internet connectivity, and more sophisticated technology a huge shift has occurred in the way people get their news.  As a result, the amount of money spent advertising on social media is set to match newspaper ad revenues by 2020 according to leading forecasters.

apps-phone_1940x900_33991Advertising Agency Zenith Optimedia predicts that ad spending on social media will account for 20% of all internet advertising in 2019, crossing the $50 billion mark and coming in just one percent behind newspaper ads around the world, poising social media advertising to overtake newspapers by 2020.

business-social-media-resized-600As such, it is crucial that marketing efforts be directed to social media sites such as Facebook and Twitter.  However, don’t run to spend money on social media advertising just yet.  Use these trends to your advantage to develop a customized, organic, content-driven approach to social media in lieu of breaking your budget on short-lived ads.  Not only do ads have a limited time frame to be effective, with the increasing popularity of free browser add-ons that block advertisements, your business stands to gain more with an organic approach to social media.

While advertising on social media can be beneficial, it is best used to complement an effective content-driven network, which saves you money while putting your content and business info in front of more eyes, creating countless potential customers.  Building an expansive network of inbound links is the foundation of good Search Engine Optimization (SEO), increasing your business’s visibility online.  An effective network is comprised of multiple social media sites with a mixture of content such as blog articles, photos of your business and customers, instructional videos, videos highlighting inventory and special events, reviews and comments from real customers, and other unique content designed to showcase the many aspects of your business.

“The Big 3” social media platforms are Facebook, Twitter, and YouTube and it is crucial your business has a strong presence on these sites.  However, there is a large variety of social media channels that it is important to engage with.  Sites such as Pinterest, Google Plus, Tumblr, Flickr, and others serve to increase your reach to more customers.   Building a complete network and utilizing them to their fullest extent will set you apart from your competition.

165Sound daunting?  Fortunately, creating an extensive network and populating it with consistent unique content is extremely simple with DeliveryMaxx.  DeliveryMaxx works with you to determine a marketing strategy, creates a custom social media and online review network, and provides you with a mobile application that allows you and your team to easily send content to populate your very own expansive network.

Content marketing is simple and easy with DeliveryMaxx, all it takes is less than ten minutes each day to create content such as customer photos, special event showcases, blogs, daily posts, videos, reviews, and more!  All of which is posted and optimized by DeliveryMaxx allowing you to focus more on your business rather than social media and advertising.  Let us reach people for you and keep your business in the online spotlight!

For more information about how DeliveryMaxx works and to schedule a demonstration visit http://www.deliverymaxx.com or call 888.936.6299 today!logo

 

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DeliveryMaxx was founded on the principles of creating a more efficient method for successfully completing the sale at the point of delivery. We have developed a system that effectively increases the positive experience of buying a new car, accurately tracks the process, and generates increased customer retention. The net result to our dealer network is increased sales, residual profits and a follow-up database that assures “Keeping the Customer for Life”. Our founders have over 60 years of experience in Automotive Sales, Management, Marketing and Customer Support ensuring a complete understanding of the sales process and the knowledge to help you grow your customer base. Understanding how hard it is to win a customer, DeliveryMaxx arms you with the tools necessary to build continuous, strong relationships with your customers and retain them for generations to come. DeliveryMaxx is ready to work with you to enhance your customers overall experience when purchasing from your dealership. When some see the sale as complete DeliveryMaxx adds additional value to your sale! DeliveryMaxx has perfected the delivery system, so your customers will come back to you time after time, increasing your bottom line profits year after year.

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Mark Training Salespeople on install at 5 Star Subaru of Grapevine

Jason talking to the Managers about the one of a kind DeliveryMaxx program

Jason talking to the Managers about the one of a kind DeliveryMaxx program

DeliveryMaxx, the leader in Social Media Marketing and Online Reputation Management, takes a day to provide Ft. Worth Nissan the tools to roll out the red carpet treatment for all of their happy customers.

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