Rockwall Youth Football utilizes Social Media to Build Program

Texas Football has long been the standard of the Nation.  Every town finds children playing in fields throughout the year no matter what the temperature is outside.  Elementary schools have organized teams, communities have prestigious select organizations, middle schools have crosstown rivalries, and city businesses revolve their hours around Friday night football games.

adadSome of the best football movies have been staged in Texas like the Longest Yard with Burt Reynolds (and the Adam Sandler Remake), Junction Boys (Texas A&M’s famous Bear Bryant Training Camp), Friday Night Lights (The story of Odessa Permian’s Playoff Run), North Dallas Forty (Dallas, Texas Football), Varsity Blues (Texas High School Football), and Necessary Roughness (College Football filmed at University of North Texas in Denton, Texas).

adaadThe Heisman Trophy has been awarded to Texas High School and College prodigies like Johnny Manziel, Robert Griffin III, Ricky Williams, Ty Detmer, Andre Ware, Tim Brown, Billy Sims, Earl Campbell, John David Crow, Doak Walker, while four Heisman Trophy winners have dawned the famous Dallas Cowboys Star; Eddie George, Herschel Walker, Tony Dorsett, and Roger Staubach.

adaadaThe Dallas Cowboys have the most Super Bowl appearances with 8 winning 5 of the world’s most famous championship.  A Texas College has won a Football National Championship 17 times since 1936, and Fifteen times since 1927 a Texas High School has been acknowledged as the best football program in the nation.  Rockwall High School has been to 3 high school title games at the 2A and 4A level (1963, 1972, and 1987) winning the 2A State Championship in 1963.  The NFL’s all-time leading rusher also played for the famous Texas professional team.



With such a staunch history of great football in Texas youth leagues are more prevalent than ever. In addition to the increase of youth football leagues social media has become the norm of communication and informational source for news. Many youth football organizations have chosen to share their schedules, scores, and highlights on websites, Facebook, and Twitter.

The Rockwall Youth Community Association (RYCA) has become the first youth football team in the country to partner with a digital media firm to promote their football organizations activities and opportunities. They have partnered with a company called DeliveryMaxx which is noted for being “Social Media’s Choice to Customer Engagement and Online Reputation Management”.

DeliveryMaxx has created a digital strategy utilizing their patent pending technology to help the RYCA Football program to increase ticket sales, recruiting, creating fan conversations, provide additional food, beverage, and memorabilia revenue, and establish stronger loyalty in the community.

adaddd“When people look up Rockwall Youth Football, they find us. Because of DeliveryMaxx; we are able to spread our message across the community and state like no other program in the country. This will help in all facets of our youth football organization”, states RYCA Chairman, Brandon Neighbors.

The RYCA makes every effort to make sure that every child with the desire to participate gets the opportunity to play or cheer, without financial costs, prior experience, athletic ability or size. They are devoted to inspiriting young athletes (kindergarten through 6th grade) and give them the challenge of competition, the joy of victory, the reality of defeat, the importance of commitment and spirit in the community. These values and virtues are important to athletes’ growth and to them becoming active members of the community and society.

Rockwall Jacket Youth Football is the only program that is vertically aligned with Rockwall High School according to Varsity High School Coach Rodney Webb. More information about the Jacket Football Team can be found on their Facebook at

Since DeliveryMaxx started with the football organization in early July; followers of the program has increased 71% and the total digital reach has improved 3525%. The organization has increased by 4 additional teams and double their participants.

DeliveryMaxx has developed a patent-pending program that has quickly become “Social Media’s answer to customer engagement and online reputation management” which means that companies or organizations who utilize DeliveryMaxx’s program are able to create conversation about their service or products. In addition to strong web presence; companies’ and organizations’ positive online reputation grows tremendously as well. For more information about DeliveryMaxx visit


DeliveryMaxx was founded on the principles of creating a more efficient method for successfully completing the sale at the point of delivery. We have developed a system that effectively increases the positive experience of buying a new car, accurately tracks the process, and generates increased customer retention. The net result to our dealer network is increased sales, residual profits and a follow-up database that assures “Keeping the Customer for Life”. Our founders have over 60 years of experience in Automotive Sales, Management, Marketing and Customer Support ensuring a complete understanding of the sales process and the knowledge to help you grow your customer base. Understanding how hard it is to win a customer, DeliveryMaxx arms you with the tools necessary to build continuous, strong relationships with your customers and retain them for generations to come. DeliveryMaxx is ready to work with you to enhance your customers overall experience when purchasing from your dealership. When some see the sale as complete DeliveryMaxx adds additional value to your sale! DeliveryMaxx has perfected the delivery system, so your customers will come back to you time after time, increasing your bottom line profits year after year.

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